Need for Speed Most Wanted – The Most Socially-Connected Game of This Generation – Races on to Retail Shelves Today

  Need for Speed Most Wanted – The Most Socially-Connected Game of This
  Generation – Races on to Retail Shelves Today

   The Open World Racing Game, Created by Award-Winning Developer Criterion
  Games, Shatters Franchise Records with the Reimagining of the Best-Selling
                       Title in Need for Speed History

Business Wire

REDWOOD CITY, Calif. -- October 30, 2012

Make trouble for the cops, for your friends or just for fun! Electronic Arts
Inc. (NASDAQ:EA) and Criterion Games today announced that the latest entry in
the critically-acclaimed Need for Speed™ franchise, Need for Speed Most
Wanted, is now available at retail stores and on Origin.com in North America.
After shattering franchise records with a total of 43 award nominations and
winning the prestigious Best Racing Game award at this year’s Electronic
Entertainment Expo (E3), from the E3 Game Critics, Need for Speed Most Wanted
is poised for global success. In Spain, Official PlayStation Magazine awarded
Most Wanted with a 9.4/10 and called it, “the best online multiplayer
experience ever.” Game Informer, in North America, gave Most Wanted a 9/10 and
described the action as an “exhilarating experience.” Edge Magazine, in the
UK, also awarded Most Wanted a 9/10 and credited the game for setting a “new
standard in open world driving games.”

Need for Speed Most Wanted puts social competition at the heart of the
experience, and lets players compete to become the Most Wanted amongst people
they care about the most - their friends. Need for Speed Most Wanted is
powered by Autolog 2, an innovative online technology that automatically
tracks and compares everything players do in the game against their friends,
from earning Speed Points to achieving best race times and more. Autolog 2
also generates personalized gameplay recommendations, which are integrated
throughout the open world, fueling competition and rivalries. If there’s
something to do, there’s someone to beat. How can you tell which friend has
the furthest jump through a billboard? Autolog 2 puts their face on it. With
Autolog 2’s deep and powerful social integration, Need for Speed Most Wanted
has been declared, “the ultimate social game” by IGN, engaging friends unlike
ever before, and allowing players to leave their mark in the open world across
their social network. Winning never felt so good.

“With our years of experience creating critically acclaimed blockbuster hits,
Need for Speed Most Wanted is Criterion’s vision to shake up the series and
breathe new life into the genre,” said Matt Webster, Executive Producer,
Criterion Games. “We’re throwing years of convention out the window and
creating an open world game with an open structure that lets players drive
whatever car they want, how they want, without consequences. We’ve built an
experience full of variety that enables freedom and choice for the player to
play the game the way they choose. Take down friends in a race to the finish,
explore the city to find new cars, flash past speed cameras, jump through
billboards or take on an Autolog Recommendation. Not only do players have
complete freedom, they’re rewarded for everything they do. With friends so
naturally embedded into the heart of the experience, Need for Speed Most
Wanted is the most socially-connected game of this generation.”

Developed by award-winning studio, Criterion Games, Need for Speed Most Wanted
features a seamless, nonstop multiplayer experience, with no menus and no
lobbies - just competition. Gamers are thrust into a continuous playlist of
different events with persistent scoring and endless rewards. Players must
fight for position on the start line, or turn around to take out oncoming
rivals at the finish. Furthermore, with the all-new CloudCompete technology,
players can extend the game beyond the console with a cloud-based scoring
system that tracks Speed Points and game accomplishments across multiple
platforms through http://www.needforspeed.com. For the first time, players can
rack up points on the couch while playing multiplayer on the console and then
top off their Speed Points while on the go on iPhone, iPad, iPod touch,
Android or PlayStation® Vita.

Need for Speed Most Wanted is now available in North America and will be
available November 1 in Europe for the Xbox 360® videogame and entertainment
system with Kinect support, PlayStation®3 computer entertainment system, PC,
PlayStation Vita, iPhone, iPad, iPod touch, and Android. Need for Speed Most
Wanted is available for $6.99 from the App Store on iPhone, iPad and iPod
touch or at www.itunes.com/appstore. For more information on Need for Speed
Most Wanted, visit http://www.needforspeed.com/most-wanted. For more
information on Need for Speed, visit http://www.needforspeed.com or become a
fan on Facebook at http://www.facebook.com/needforspeed and follow us on
Twitter at http://www.twitter.com/needforspeed.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 220 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield
and Battlefield 3 are trademarks of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission. PlayStation is a registered trademark of Sony Computer
Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of
companies and used with permission. Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
owners.

Contact:

EA Games Label
Amanda Taggart, 650-628-2974
PR Director
ataggart@ea.com
Shirley Chu, 514-664-8207
PR Manager
shirleyc@ea.com
Melissa Ojeda, 650-628-7870
Senior Publicist
mojeda@ea.com
 
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