NBA All-Star Blake Griffin Travels Back In Time To Give Prescient Advice To
His Younger Self In New Ad Campaign From Kia Motors
Kia Spokesman Offers Career Guidance to Younger Version of Himself and Shows
Off His Futuristic Optima Midsize Sedan and Kia's UVO Powered by Microsoft
Voice-Activated Infotainment System
- 30-second "Free Throw" and "Football" spots are the first in a series of
five commercials featuring Griffin's dry sense of humor
- Campaign tips-off with the start of the 2012-13 NBA season and includes
broadcast, digital and social media elements
IRVINE, Calif., Oct. 29, 2012
IRVINE, Calif., Oct. 29, 2012 /PRNewswire/ --With the 2012-13 NBA season
about to tip off, Kia Motors' global brand ambassador, superstar Blake
Griffin, is back in a series of humorous new television commercials featuring
the fast-growing automaker's best-selling Optima midsize sedan and innovative
UVO voice-activated infotainment system. In the five 30-second spots, Griffin
offers helpful suggestions to younger versions of himself as Kia's UVO
voice-activated infotainment system takes his futuristic Optima on a
time-traveling musical journey through the mid-1990s and early-2000s.
Griffin's deadpan delivery and dry sense of humor shines in the first two
commercials as he urges younger versions of himself to forget about playing
football and spend more time practicing free throws in another spot.
Beginning tomorrow, the first two commercials – titled "Free Throw" (circa
1995) and "Football" (circa 1997), will debut on television with three
additional spots scheduled to roll out throughout the NBA season, along with a
presence on all Kia social and digital platforms including Facebook, YouTube
"Blake turned people's heads after his famous dunk over a Kia Optima in the
Sprite^® Slam Dunk contest at NBA All-Star 2011, and his on-court talent
combined with his unique comedic style and personality have translated into a
powerful partnership that has helped raise awareness and brand perception for
Kia," said Michael Sprague, executive vice president of marketing &
communications, KMA. "Griffin is one of the most exciting and recognizable
young athletes in the world, and this latest campaign pairs Griffin's
basketball wisdom and athleticism with the youthful style, performance and
cutting-edge technology of our wildly popular Optima midsize sedan and the
award-winning UVO infotainment system."
Created by David&Goliath, KMA's advertising agency of record, the Griffin
spots were helmed by renowned director Paul Hunter, who directed last year's
commercials featuring Griffin and is credited with award-winning spots for
Nike and Burger King. "Free Throw" and "Football" are available now at
YouTube.com/Kia, and will make their television debuts tomorrow on network and
About Blake Griffin
Selected first overall by the Los Angeles Clippers, Blake Griffin took the NBA
by storm in his rookie season and broke records every step of the way. Known
for his high-flying dunks and unwavering physicality, Griffin competed on the
2011 NBA All-Star Team, the first rookie All-Star voted to the game by coaches
since Tim Duncan in 1998. He won the 2011 Sprite Slam Dunk contest,
participated in the NBA All-Star Rookie Challenge & Youth Jam, and was named
the 2010-11 NBA Rookie of the Year. A highlight reel sensation equipped with
the size, strength, quickness and skill to keep his household name buzzworthy
for many years to come, Griffin has transformed the Clippers into a must-watch
franchise. A native of Oklahoma City, Okla., the 6'9" power forward attended
the University of Oklahoma, where he was one of the highest rated and most
decorated recruits in Sooners history. A media magnet, Griffin already has
earned numerous accolades, including the Oscar Robertson Trophy, Adolph Rupp
Trophy, John Wooden Award, Naismith Award, Sports Illustrated Player of the
Year, multiple NBA Western Conference Rookie of the Month honors and many
more; for more information go to www.blakegriffin.com or follow him at
About the 2013 Kia Optima
With a luxury appearance and a refined interior, the 2013 Optima is available
in three trims, LX, EX and SX, and offers a wide array of convenience and
luxury as well as impressive technology features like an AM/FM/CD/MP3/Sat
audio system with SiriusXM Traffic™ Satellite Radio capabilities and three
months complimentary service, auxiliary and USB audio input jacks, standard
Bluetooth^® wireless connectivity with steering wheel-mounted voice
activation controls, and Kia's new UVO powered by Microsoft^® voice-activated
infotainment system. Available with three powerful and fuel-efficient
engines, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo or a
2.4-liter hybrid that achieves up to 40 miles per gallon on the highway,
the stylish and performance-oriented midsize sedan begins at $21,200 for
Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from
2009-2011 Kia launched more new vehicles in the U.S. than any other automaker,
and under the guidance of chief design officer Peter Schreyer earned a
reputation as an industry leader in automotive styling. Kia Motors America's
full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical
acclaim and dramatically increased consumer awareness, perception and
consideration for the brand. In 2011, KMA recorded its 17th consecutive year
of market share growth, thanks in part to the largest increase of any major
brand in perceived quality and the industry's highest brand loyalty
ranking. Kia's U.S.-based manufacturing facility in West Point, Georgia –
KMMG – is responsible for the creation of more than 10,000 plant and supplier
jobs and builds two of the company's best-selling vehicles in the U.S. – the
Sorento CUV and Optima midsize sedan*. Kia's value and technology-laden
lineup also includes the Sportage compact CUV, Soul urban passenger vehicle,
Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup
two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
 UVO is optional equipment and available with select packages. Microsoft
and Windows are registered trademarks of Microsoft Corporation in the United
States and/or other countries.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.
 Sirius services require subscriptions, sold separately after 3-month trial
included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
 The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth® wireless technology enabled cell phone is required to use
Bluetooth® wireless technology.
 EPA estimated 24 city /34 highway MPG. Actual mileage will vary.
 EPA estimated 22 city / 34 highway MPG. Actual mileage will vary.
 EPA estimated MPG for Optima Hybrid.
 MSRP for Optima LX, excludes $775 destination and handling fee, title,
taxes, license, options and dealer charges. Actual prices set by dealer and
 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
 Source: Experian Automotive Q2 2011 market analysis.
 Based on 5-year cumulative growth between 12-month retail sales for
periods ending September 2007 and September 2012 of all U.S. automotive
SOURCE Kia Motors America
Contact: Amy Corsinita, Zeno Group for Kia Motors America, 949.468.4818,
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