The game that puts you behind the wheel in the Volvo Group's world
GÖTEBORG, Sweden -- October 29, 2012
No matter whether we are talking about transporting food, carrying passengers
and goods, or building roads and houses, Volvo Group vehicles meet daily needs
the world over, helping to ensure that the societies in which we live function
smoothly. Now the Volvo Group is releasing Transporters, a game in which you
get behind the wheel of one of the Group’s many vehicles and carry out a
variety of transport assignments. “The game is a playful way of illustrating
the Volvo Group’s daily contribution to society,” says Mårten Wikforss,
Executive Vice President Corporate Communications at the Volvo Group.
Over the past year, news site Global News has been available via the Volvo
Group’s external website. It is now being launched for a wider public with the
help of a game called Transporters (www.volvogroup.com/transporters), where
the aim is to think fast and respond accurately. By driving different vehicle
types, picking up objects and avoiding obstacles in a variety of environments,
you take part in a virtual journey through everyday life at the Volvo Group.
“The game is a playful way of illustrating how the Volvo Group and our
products contribute to society every single day. For instance, one in every
seven meals reaches European consumers thanks to trucks wearing the Volvo
badge. In the USA, the waste that is carried away every week in our refuse
trucks could form a column of trash bins reaching all the way to the moon, to
mention just a couple of examples,” says Mårten Wikforss.
Global News is one of the Volvo Group’s windows to the world, where news and
events relating to the Group are presented. Here you can read about the very
latest technologies and Volvo products, as well as the role that the Volvo
Group plays in today’s society and what it is like to work in a global
Transporters can be played on the web, tablets or smartphone, making it both
simple and fun to challenge friends and acquaintances and allowing you to
compete against anyone anywhere in the world.
Test the game at www.volvogroup.com/transporters and read more about the Volvo
Group and its role in society on www.volvogroup.com/globalnews
October 29, 2012
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The Volvo Group is one of the world’s leading manufacturers of trucks, buses
and construction equipment, drive systems for marine and industrial
applications. The Group also provides complete solutions for financing and
service. The Volvo Group, which employs about 115,000 people, has production
facilities in20 countries and sells their products in more than 190 markets.
In 2011 annual sales of the Volvo Group amounted to about SEK310 billion. The
Volvo Group is a publicly-held company headquartered in Göteborg, Sweden.
Volvo shares are listed on OMX Nordic Exchange Stockholm. For more
information, please visit www.volvogroup.com or www.volvogroup.mobi if you are
using your mobile phone.
This information was brought to you by Cision http://www.cisionwire.com
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