Hess Toy Truck Fans Use Social Media to Reveal 2012 Model Early

       Hess Toy Truck Fans Use Social Media to Reveal 2012 Model Early

Helicopter and Rescue Goes on Sale Nov. 9

PR Newswire

NEW YORK, Oct. 29, 2012

NEW YORK, Oct. 29, 2012 /PRNewswire/ -- Hess Toy Truck fans worked together to
reveal the newest addition to the celebrated line of toy trucks ahead of its
scheduled Nov. 1 launch: The 2012 Hess Toy Truck is a Helicopter and Rescue.
Last week, fans began to uncover hints and image pieces of the new Toy Truck
model through 30,000 linked social actions such as posting a Hess Toy Truck
collectors badge on Facebook, tweeting #hesstruck2012 and checking in at Hess
Express locations.

Lighting up the sky this year, the 2012 Hess Helicopter and Rescue takes
flight Friday, Nov. 9 at participating Hess and Hess Express retail stores
and, for the first time ever, will be sold online at www.hesstoytruck.com,
retailing for $26.99 plus tax (plus shipping for online orders) – Energizer^®
batteries included. Preordering is available online starting Nov. 1.

The 2012 Hess Helicopter and Rescue reinforces a long tradition of quality,
craftsmanship and imaginative play. Loaded with chrome detailing, the white
and green battery-powered helicopter features motorized rotors, sounds and
lights and retractable landing gear. Tucked inside its rear cargo hatch is a
rescue vehicle with retractable lights and a pull-back motor.

The toy set's full lineup of fun features includes:

Helicopter

  oMotorized Main and Tail Rotors
  o3 authentic sounds: Ignition, Takeoff, and Fly By
  oReal working lights including running lights that work in flash or steady
    mode, and a set of high powered pivoting searchlights
  oPush-button activated cargo bay door release
  oRetractable landing gear

Rescue

  oFriction Motor
  oWorking head, tail, and accent lights
  oRetractable emergency lights
  oChrome detailing

The Hess Toy Truck has been a holiday tradition since 1964, and is one of the
longest running toy brands on the market. For a complete list of Hess Toy
Trucks through the years and to find your nearest Hess locations or order
online, please visit: www.hesstoytruck.com. For the first time this year,
fans can also create their own digital display case of their collection at
http://collection.hesstoytruck.com

Hess Corporation, with headquarters in New York, is a global integrated energy
company engaged in the exploration, development, production, purchase,
transportation and sale of crude oil and natural gas. The corporation also
manufactures, purchases, trades and markets refined petroleum and other energy
products.

Find us on Facebook at: http://www.facebook.com/hesstoytruck.

SOURCE Hess Corporation

Website: http://www.hesstoytruck.com
Contact: Jenny Brod, Goodman Media International, +1-212-576-2700
 
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