IMSI/Design to Kick Off Mobile Revolution in AEC World

IMSI/Design to Kick Off Mobile Revolution in AEC World

TurboApps to Unlock New CAD Solutions Using Mobile Devices

NOVATO, Calif., Oct. 29, 2012 (GLOBE NEWSWIRE) -- IMSI®/Design, a pioneer in
mobile solutions for AEC and the global leader in retail CAD, today outlined
its "TurboApps" mobile development strategy for 2012.

"While we're announcing a ground-breaking field and site survey app called
TurboSite today, what we're really launching is a whole new class of software
solutions -- mobile AEC -- that simply can't be done on desktops or laptops,"
stated Royal Farros, CEO of IMSI/Design.

New platforms represent challenging transitions for established market
leaders. The overwhelming desire -- and often mistake -- is trying to wedge an
existing application into a radically different platform.

CAD is a prime example. Precision design, as it has matured today, requires
exacting input devices like a keyboard, mouse, and electronic stylus. Multiple
large monitors, power-hungry CPUs, and an enormous amount of RAM are also
required. It is not a stretch to say that typically the most powerful and
expensive workstations are found in CAD shops.

How does that translate to a smart phone?

"It doesn't," said Doug Cochran, CTO of IMSI/Design and an architect of record
for the Venetian Hotel in Las Vegas. "Hardware in the mobile space is only a
fraction as powerful as your average desktop machine. Does somebody really
want to design the Freedom Tower Building with a tiny bit of RAM and a 3 inch
screen? It's just not practical."

Cochran continued, "On the other hand, mobile hardware has some terrific
advantages over desktops. Easy gesture interfaces. All day battery life.
Accelerometers. Gyros. GPS. Digital cameras. Effortless portability and
connectivity. The trick is to create brand new solutions based on those
attributes... to essentially create a whole new class of AEC software

An important aspect to IMSI/Design's mobile development plans is creating a
development platform that others can use to build innovative mobile apps. In
this regard, IMSI/Design will continue to actively update its TurboApps™ SDK.

"Our big-picture goal is to enable an entirely new generation of mobile AEC
developers," added Farros.

About IMSI/Design

IMSI/Design is a pioneer in mobile solutions for the AEC (Architectural,
Engineering, and Construction) industry and the global leader in retail CAD
(Computer Aided Design). With over 16 million products distributed since 1988,
IMSI/Design products include the award-winning TurboCAD®, TurboViewer®,
TurboReview®, and TurboFloorPlan™ families of precision design applications
for mobile and desktop. Please visit for more information.


© 2012 IMSI/Design, LLC. All rights reserved. IMSI, TurboApps, TurboSite,
GeoWalk, GeoNudge, SPS, GeoMark, and TurboCAD are trademarks of IMSI/Design,
LLC. Apple, iPad, iPhone, and App Store are trademarks of Apple. Android is a
trademark of Google Inc. DWG, AutoCAD, and AutoCAD LT are trademarks of
Autodesk, Inc. All other identifiable marks are the property of their
respective owners.

The IMSI/Design logo is available at

A photo accompanying this releaseis available at:

         Pam Volpe

IMSI/Design logo
Press spacebar to pause and continue. Press esc to stop.