Honda Releases “Every Drop Counts,” the Second in a Series of Environmental Film Shorts

  Honda Releases “Every Drop Counts,” the Second in a Series of Environmental
  Film Shorts

     Associate-driven project leads to creation of innovative hydro power
               generation system at Marysville, Ohio auto plant

Business Wire

TORRANCE, Calif. -- October 29, 2012

American Honda today released “Every Drop Counts,” the second in a series of
short films on the initiatives of Honda associates to fulfill the company’s
vision for reducing Honda’s environmental impact and creating a more
sustainable business. Watch film now.

The new film highlights a project undertaken by associates at Honda’s
Marysville, Ohio auto plant to capture and use the energy present in water
falling from rooftop cooling towers. The project began as a simple drawing
sketched on a notepad by a retired plant engineer. Inspired by the sketch,
Honda engineers from different areas of the plant teamed up to create a unique
small-scale hydro power generation system.

Built almost entirely from spare parts and materials in the plant, the team
converted a simple AC motor for use as an alternator to generate energy from
water as it falls 35 feet to a sump. The low-cost, low-maintenance system
produces 50,000 kilowatt hours of electricity each year and offsets roughly
77,000 pounds of CO[2 ]emissions from the consumption of grid-supplied

“Think of a miniature water wheel and you’ve got the basic premise of this
system,” said Dirk Nordberg, senior staff engineer at Honda of America Mfg.,
Inc. and manager of the plant’s facilities and environment. “This is a great
example of our associates’ ongoing effort to increase efficiency and reduce
waste. Not every initiative has a huge impact, but this project demonstrates
how little gains can add up to big improvements in our total efficiency.
That’s the principle behind this effort.”

The Honda Environmental Short Film Series, featured on Honda’s YouTube
Channel, highlights associate-driven environmental innovation across Honda in
North America. It focuses not only on Honda’s efforts at developing more
fuel-efficient, low emissions vehicles, but also Honda associates’ efforts to
reduce energy use, emissions and waste in all of the company’s operations,
including in manufacturing and shipping logistics.

The series was launched in August 2012 with the film, “Paint by Numbers,”
which told the story of Honda engineer Shubho Bhattacharya who, inspired by
his belief that global warming is one of the greatest challenges facing
mankind today, developed technology to reduce energy use in the auto
body-painting process at Honda manufacturing plants in North America.

For more information on Honda’s other Corporate Social Responsibility
initiatives, please visit

Honda Environmental Leadership

Honda is a leader in the development of leading-edge technologies to improve
fuel efficiency and reduce CO[2] emissions. Honda has led the Union of
Concerned Scientists (UCS) rankings of overall vehicle environmental
performance since 2000, and a Honda vehicle has topped the list of America's
greenest vehicles from the American Council for an Energy-Efficient Economy
(ACEEE) for eleven out of the past twelve years. The company leads all
automakers with twelve LEED-Certified "Green Buildings" in North America, and
last year announced that ten of its 14 North American manufacturing facilities
are zero-waste to landfill.

In 2006, Honda became the first automaker to announce voluntary CO[2]
emissions reduction targets for its global fleet of automobile, power sports
and power equipment products and its global network of manufacturing plants.
In 2011, the company set a new CO[2] emission reduction targets for 2020,
including a 30% reduction in CO[2 ]emissions from its products compared with
2000 levels.

Connect with Honda:

Honda Media Newsroom (for journalists):
Honda Corporate Social Responsibility Website:
Honda on YouTube:
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American Honda Motor Co., Inc.
Marcos Frommer, 310-781-5542
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