Fusion Specialties, Inc. Announces First Mannequin Design Competition for Students

  Fusion Specialties, Inc. Announces First Mannequin Design Competition for
                                   Students

PR Newswire

NEW YORK, Oct. 29, 2012

NEW YORK, Oct. 29, 2012 /PRNewswire/ --Fusion Specialties, Inc. is pleased to
announce the Mannequin Design Competition for students. Design students are
invited to participate in a contest exploring the world of mannequin design
through the eyes of a singular brand. Winning designs will be showcased at
2013 GlobalShop in Chicago and in DDI magazine among other venues. The grand
prizewinner will see his or her designs sculpted and manufactured in full
size; the winning collection will be displayed in the Fusion booth at
GlobalShop 2013 and also highlighted at a jcpenney store in the New York City
area. Cash awards will be provided to the top five designs.

Background
Mannequins present an opportunity to connect with the consumer on a deeply
emotional level. Mannequins should be aspirational while at the same time
reflecting the brand's fit and look. In this competition, students will be
challenged to explore how to meld these criteria into a mannequin collection
that is innovative, exciting and reflects the designated brand appropriately.

Fusion Specialties, one of the world's largest designer and manufacturer of
custom mannequins, has designed multiple collections for jcpenney, Nike, Gap,
Guess, Disney, Chico's, and Armani A/X among others. Their approach is to
personify a retailer's brand identity through the design of custom mannequins
and this particular design challenge will ask student participants to do the
same. Students will be designing for some of the most popular private label
brands sold at jcpenney, and will be required to understand the history,
demographic and target customer for that brand. All of this must be reflected
in the proposed design for the mannequins.

Participant Criteria:
Participants must be actively enrolled in a collegiate level design program
and must be legal residents of the fifty (50) United States, the District of
Columbia, and Puerto Rico who are at least eighteen (18) years old at the time
of entry. Participants must submit their full name, school, major, anticipated
graduation date, and email address. Once this criteria has been verified, a
full brief will be emailed to qualified participants.

Timing:
Students should submit initial interest and a request for detailed contest
information to contest@fusionspecialties.com no later than November 2, 2012.
The creative brief will be sent to qualified participants by November 9,
2012.

Final submissions are required by December 21, 2012 via PDF by email to
creative@fusionspecialties.com. During the month of January 2013, a jury panel
will choose the top five entries with representatives from Fusion Specialties
and DDI Magazine. The top five entrants will be notified in February 2013,
however, the specifics of the winning entries will not be announced until
GlobalShop in April 2013. Prizes will be awarded at that time.

Prizes:

  o$2500 in cash to be awarded to the Grand Prize winner along with
    publication in DDI magazine, actual development and production by Fusion
    of the winning mannequin design, showcase at 2013 GlobalShop, feature on
    the Fusion website, and more.
  o$1000 in cash to be awarded to 2nd place winner along with designs
    showcased in DDI magazine, at 2013 GlobalShop, and on the Fusion website.
  o$500 in cash to be awarded to the 3rd, 4th and 5th place entries with
    designs showcased in DDI magazine, at 2013 GlobalShop, and on the Fusion
    website.

Judges:
Richard Ledbetter, VP, Visual Merchandising, jcpenney. Richard is responsible
for heading the unique execution of the merchandise experience in all jcpenney
stores. He has led visual merchandising for many world class retailers
including Chico's, Border's, Victoria's Secret, Lane Bryant, and Liz
Claiborne.

Tom Stempfley, VP, Visual Display, jcpenney. Tom is responsible for ensuring
the flawless execution of the in-store jcpenney experience across the
company's 1,100 stores. He has directed visual presentations for many
world-class retailers including Victoria's Secret, Club Monaco, Abercrombie &
Fitch and Soma Intimates.

Stacie White, Creative Director, Fusion Specialties, Inc. A graduate of the
Rhode Island School of Design, Stacie has been with Fusion for 14 years. She
directs the design of all mannequins and forms. She works with a team of fine
art sculptors, master artists and tooling specialists to bring a client's
vision to fruition. Clients include Nike, Gap, Inc., Chico's, jcpenney, Ann
Taylor, Armani A/X and Guess.

Ellen Johnson, VP, Business Development, Fusion Specialties, Inc. Ellen has
been with Fusion for 4 years and in the visual merchandising industry for more
than 15 years. She is passionate about developing and working with Fusion's
many clients, old and new, to understand their needs and help to realize
them.

Alison Embrey Medina, Executive Editor, DDI Magazine. Alison Embrey Medina is
the executive editor of DDI magazine, a trade publication serving the retail
design industry. Through the pages of DDI, she covers and comments on retail
store design, visual merchandising, architecture, marketing and branding, from
luxury and specialty to discount and dollar stores.

About DDI Magazine
DDI Magazine offers solutions to help retailers and designers create dynamic,
effective store environments. The magazine focuses on store design, visual
merchandising, architecture, and marketing and branding, with a readership of
qualified high-level, in-house retail and contract design professionals.

About GlobalShop
GlobalShop is the world's largest annual trade show and conference dedicated
to store design, visual merchandising, and shopper marketing. It has been
connecting retailers, brand marketers and industry suppliers each year since
1993. GlobalShop's conference program is led by top retail experts, who
provide insight, advice and best practices on how to create sustainable brands
that resonate with consumers. Learn more at www.globalshop.org.

SOURCE Fusion Specialties, Inc.

Website: http://www.fusionspecialties.com
Contact: Ellen Johnson, VP Business Development, Fusion Specialties, Inc.,
+1-303-489-5200, ellen@fusionspecialties.com, www.fusionspecialties.com
 
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