Philips Reveals hue: World's Smartest LED Light Bulb, Ushering in New Era of Connected Lighting for the Home

 Philips Reveals hue: World's Smartest LED Light Bulb, Ushering in New Era of
                       Connected Lighting for the Home

Available only at Apple stores, hue is easy to install & control wirelessly
from smart devices; demonstrates innovations in digital lighting

PR Newswire

SOMERSET, N.J., Oct. 29, 2012

SOMERSET, N.J., Oct. 29, 2012 /PRNewswire/ --Continuing its tradition of
developing innovative lighting products and solutions, Philips today
introduced hue, the world's first Web-enabled LED home lighting system
available direct to the consumer. Offered exclusively through Apple stores
beginning on October 30, the hue starter kit includes three LED bulbs that fit
into any standard light fixture, a bridge that connects to existing wireless
routers. Philips hue sets up in minutes and, with a quick download of the hue
application, the system can be controlled from any iOS or Android device.
From the app, consumers can remotely control their home lighting for added
security, personalize their lighting experience with custom settings, or
program timers to help manage daily schedules, all through the convenience of
their smart device.

"Philips hue is a game changer in lighting," said Bruno Biasiotta, CEO and
President of Philips Lighting North America. "Just as our experiences with
phones, televisions and movies have evolved, thanks to hue, we'll never look
at or interact with lighting in the same way again. At Philips, we continue to
redefine the art of the possible with LED technology, and hue pushes the
boundaries even more, not just in offering great light quality, but in how
lighting can be digitized and integrated with our world to further simplify
and enhance our lives."

Philips hue can:

  oEliminate the guesswork in what bulb to buy, offering tunable white light,
    from cool to warm based on personal preference
  oAchieve a color rendering index of over 90 in the white range, closely
    mimicking the color qualities of an incandescent
  oProvide more than 16 million colors to customize the lighting in each room
  oBe setas a gentle wake up lightor help one go to sleep
  oRelive personal experiences by mimicking the colors in photos by simply
    dragging and dropping within the app
  oTurn on/turn off lights when not at home
  oSave light settings and easily recall them from a smart device
  oManage up to 50 hue bulbs from one device and allow each bulb to be
    controlled individually
  oReduce energy consumption with 8.5 watt bulbs that are 80% more energy
    efficient than traditional light bulbs

In home testing done in New York, Berlin and Shanghai, consumers highlighted
hue's great light quality and programmable reminders, as well as the fact they
could control their lighting from outside the home, as features they most
appreciated. Moreover, consumers liked the ability to save personal light
settings and recreate them at the touch of a button.

hue includes 4 pre-programmed light settings based on Philips' research around
lighting's optimal effects. These pre-programmed scenarios adjust the bulbs
to the optimum shade and brightness of white light to relax, read or boost
mood and energy.

LEDs have changed the paradigms of flexibility in lighting as they succeed
technology like fluorescent, halogen and incandescent, which offered very
limited control. With LEDs, lighting can be digitized as the small footprint
and semiconductor design allows them to be easily integrated into electronic
circuitry. It is this seamless integration into electronic circuits which
allows them to deliver unique light outputs on the command of electrical
signals. This enables Philips to build smart bulbs into a system where every
light bulb has a unique web address and can be integrated with software
applications such as the one that comes with hue.

Using the ZigBee LightLink standard, hue bulbs can communicate with each
other, allowing them to have a broad signal range, despite the location of the
bridge in the home. The standard also allows the system to use significantly
less stand-by power than traditional Wi-Fi systems. Further, hue is based on
open standards and can be easily integrated with other ZigBee-based systems,
such as motion sensors and home thermostats, for additional home automation.
Software updates for the bulbs are done automatically via the bridge and the
bulbs themselves, making it easy and intuitive for users and essentially
future-proofing the customer's investment in hue.

Building on the company's AmbiLight experience, Philips is developing future
product features, such as allowing hue to integrate with other media including
sound and video. Further, the company is working on features such as
geo-location services, allowing hue to sense when a user is close to home and
automatically turn on the lights, or turn the off when the user has left.
Philips is also researching the application of reverse indicators, enabling
hue to alert that the lighting has not been turned on during a specific time
period, offering numerous possibilities around senior care.

Philips will make the hue interface and software development kit (SDK)
available to anyone who wants to create additional functionality or
applications that interact with the system. The applications will then be
tested by the Philips connected lighting team to ensure they are viable.

hue starter kits will retail for $199 and are available at Apple stores
nationwide on October 30. Additional bulbs will be available at $59. For more
information about hue and its capabilities, please visit

For hi-res photos, videos and an interactive infographic about hue, please
click on this link:

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 121,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

SOURCE Philips

Contact: Silvie Casanova, Lighting Communications, Philips Electronics North
America, +1-978-659-7467,
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