AT&T, Google, Starbucks Back 'PMA' Wireless Power Ecosystem and Open Standard

AT&T, Google, Starbucks Back 'PMA' Wireless Power Ecosystem and Open Standard

Global Leaders Join Board of the Power Matters Alliance

PR Newswire

PISCATAWAY, N.J., Oct. 29, 2012

PISCATAWAY, N.J., Oct. 29, 2012 /PRNewswire/ --AT&T, Google and Starbucks
today announced that they have joined the Power Matters Alliance (PMA).
Founded by Powermat Technologies and Procter & Gamble, the PMA's Honorary
Chairman is Google's Vint Cerf – one of the fathers of the Internet - and its
board now also includes AT&T, Duracell and Starbucks. The US Government's
Energy Star and Federal Communications Commission – both PMA members - are
board observers.

Beyond helping set a global standard, the PMA's members and adopters are
working together to create a real-world ecosystem of wireless power.

  oAT&Thas begun selling PMA-compatible wireless power cases and charging
    surfaces in select markets.
  oDelta airlines installed PMA-compatible Wireless Charging Spots in lounges
    and gates in leading airports.
  oDuracell has begun a nationwide retail rollout of PMA-compatible wireless
    charging accessories through its Duracell Powermat joint venture.
  oGeneral Motors – the world's largest automaker – will include
    PMA-compatible wireless charging for smartphones in upcoming models.
  oJay Z has installed PMA-compatible Wireless Charging Spots throughout his
    40/40 Club in New York.
  oMadison Square Garden, 'The world's most famous arena,' has begun
    installing hundreds of PMA-compatible Wireless Charging Spots throughout
    the arena, as has the brand new Barclays Center, in Brooklyn.
  oPowermat Technologies – the world's leader in wireless power – has
    contributed its core technology to the PMA and has committed that all its
    products will comply with the PMA specification.
  oStarbucks is testing PMA-compatible Wireless Charging Spots in select
    Boston stores.
  oWestfield - one of the world's largest shopping center portfolios – has
    installed PMA-compatible charging spots in Westfield Garden State Plaza

The technical work has been initiated by the PMA and operates under IEEE
Standards Association (IEEE-SA) Industry Connections 'Power Matters Activity,'
officially launched in March 2012. Technical specifications to enable any
device to interoperate with the PMA standard are already available to all PMA
members – and membership is open to all at 

"Smartphones and fast networks have transformed our mobile experience, and the
next frontier is ensuring that these devices never run out of power," said
Jeff Howard, vice president devices and accessories, AT&T. "We believe the
PMA has the right organizational framework, the right institutional backing
and the most promising technological platform. We look forward to a future
where all of our devices can charge seamlessly in the home, in the car and in
the coffee shop – and expect that such a future is at hand."

"An Internet of 'smart things' is rapidly evolving and most of them are
powered electrically. Google cares greatly about a future where power can be
wireless, smart and environmental," said Vint Cerf, Chief Internet Evangelist
at Google. "The PMA is about doing for power what the Internet did for data.
With the help of Starbucks, AT&T, P&G, Powermat and so many others I believe
this goal is finally within reach."

"The mobile revolution continues at a rapid pace and IEEE is poised to do the
same for open wireless power standards as it did with the ubiquitous IEEE
802.11™," said Dr. Konstantinos Karachalios, Managing Director, IEEE-SA. "The
IEEE-SA Industry Connections Program is ideally suited to help PMA advance its
groundbreaking technical specifications to make wireless charging a reality in
the foreseeable future."

Procter & Gamble
"P&G has been at the forefront of innovation and category creation for 175
years, and for 50 years our Duracell brand has been the leading force behind
'power on the go,'" said Stassi Anastassov, President of Duracell at Procter &
Gamble. "In today's digital world staying powered up throughout the day is
one of the biggest unmet consumer needs and therefore the next big thing in
power. We are thrilled to be working side by side with global leaders from
AT&T, Google, Starbucks and Powermat to bring this innovation to consumers

"We are always looking for ways to help our customers recharge, both literally
and figuratively. Wireless charging is not only the most convenient and
simple way to recharge a mobile device, but it's environmentally friendly – so
it makes perfect sense for us to be working with the PMA to create a universal
standard for wireless charging," said Adam Brotman, chief digital officer of

About the Power Matters Alliance
The Power Matters Alliance (PMA), associated with a program of the IEEE
Standards Association called Industry Connections, is dedicated to creating an
ecosystem and open standard for smart wireless power.

PMA was founded by Powermat Technologies and Procter & Gamble in 2012.
Google's Vint Cerf – one of the fathers of the Internet – is its Honorary
Chairman, and its board includes AT&T, Duracell, Starbucks and the US
Government's Energy Star and Federal Communications Commission. A wide array
of PMA-compliant products are available at leading retailers, and compatible
'wireless charging spots' have been installed at leading airports, stadiums,
restaurants, gyms and hair salons.

Membership of the PMA is open to all, and its technical specifications are
available to all members. For more information and to join the PMA visit

SOURCE Power Matters Alliance

Contact: Scott Eisenstein, +1-212-810-6544,
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