Sybase 365 Enables First Commercial LTE Roaming Service For Globe Telecom And China Mobile Hong Kong

Sybase 365 Enables First Commercial LTE Roaming Service For Globe Telecom And
                            China Mobile Hong Kong

Provides Seamless High Speed Roaming to LTE Subscribers Outside Home Networks;
Drives Mobile Operator Revenue

PR Newswire


SINGAPORE and PHILIPPINES, Oct. 29, 2012 /PRNewswire/ --Sybase 365, the
mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile
interconnection services and mobile commerce solutions, today jointly
announced with Globe Telecom (Globe), the Philippines' leading mobile
operator, that the company has enabled Globe to launch its first LTE roaming
service with China Mobile Hong Kong Company Limited (CMHK), the first operator
that Globe has connected to commercially.

Sybase 365 has been selected as Globe's strategic partner to rollout its LTE
Roaming connectivity globally. LTE Roaming is one of several innovative
services Sybase 365 offers on its Sybase® IPX 365™ (IP Exchange) network,
enabling Globe to offer global roaming to its LTE subscribers.

"As more LTE networks are launched, the need for interoperability between
mobile services is becoming an increasingly critical requirement, both by
businesses and subscribers," said Rizza Maniego-Eala, Group Head for
International Business, Globe Telecom. "We are excited to kick-off our
commercial LTE roaming services via the Sybase IPX 365 network. Globe is
leveraging the Sybase IPX 365 capability to run multiple international
services across the one IP connection, thereby providing services and
solutions that give our subscribers a more enriched mobile experience."

LTE is the fastest developing mobile system technology, but it also faces one
of the biggest challenges in achieving its full potential – little or no
support for roaming. To address this challenge, Sybase 365 Diameter Hubbing
for LTE Roaming provides operators the capability to offer connectivity to
their LTE subscribers who roam to other compatible LTE networks around the
world. It allows the subscriber to enjoy a consistently fast user experience,
as if at home in the Globe network.

"Interoperability and roaming are key enablers for the rapid growth and
adoption of LTE," said Sean Lee, Director and Chief Executive Officer, China
Mobile Hong Kong. "Our partnerships with other mobile operators from around
the world, extend and enrich our network's capability in providing the best
user experience for LTE roamers tapped onto the CMHK network, wherever they
may have come from. Partnerships as these with Globe Telecom and Sybase 365,
promise not only high service quality and enhanced user experience for LTE
roamers, but also help drive new and innovative mobile solution's offerings
that benefit mobile subscribers."

"Enabling the launch of Globe Telecom's first commercial LTE roaming service
underscores our commitment to providing mobile operators with reliable,
best-in-class IPX solutions, that create value for subscribers," said Matthew
Tonkin, Global Head IPX, Sybase 365.

According to Informa Telecoms & Media, there are currently 22 in service LTE
networks in the Asia Pacific region. By end-2013, Informa expects a further 15
networks to launch, taking the total in service networks to 37.

Sybase 365 has been a pioneer of interoperability since the very beginning of
mobile data and messaging services and continues this tradition with the LTE
data roaming service. Sybase IPX 365 is an industry leading comprehensive
suite of IP services and connectivity options that provide global data
roaming, voice switching (both on-net and off-net), roaming signalling,
BlackBerry® connectivity, MMS, and SMS — offering mobile operators the
advantage of obtaining all essential services through one connection.

About Globe Telecom

Globe Telecom is a leading full service telecommunications company in the
Philippines, serving the needs of consumers and businesses across an entire
suite of products and services including mobile, fixed, broadband, data
connections, internet and managed services. Its principals are Ayala
Corporation and Singapore Telecom who are acknowledged industry leaders in the
country and in the region. For more information, visit
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About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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© 2012 by SAP AG. All rights reserved.

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SOURCE Sybase 365

Contact: Jann Yip, SAP Public Relations, (65) 6571-3500,, or
Gene Vallejo-Yeo, Bite Communications for Sybase 365, (65) 6323-7377,
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