Pandora Redefines Mobile Internet Radio

                   Pandora Redefines Mobile Internet Radio

Pandora 4.0 for iOS and Android Smartphones Sets New Standard for Music
Discovery, Exploration and Sharing

PR Newswire

OAKLAND, Calif., Oct. 29, 2012

OAKLAND, Calif., Oct. 29, 2012 /PRNewswire/ --Pandora (NYSE: P), the leading
internet radio service, today announced that the company's popular mobile
application for both iOS and Android smartphones has undergone its biggest
redesign since launching on the two major platforms.

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Pandora 4.0 offers listeners a better music experience with expanded listening
functionality, a detailed personal music profile, diverse social sharing
capabilities and other innovative features that are available on mobile for
the first time. Pandora 4.0, which marks the first time a uniform interface
exists across both iOS and Android smartphone platforms, provides listeners an
ideal environment for music discovery, exploration and sharing.

Pandora Chairman and Chief Executive Officer Joe Kennedy said, "Pandora has
now surpassed 175 million registered users and more than 115 million have
accessed Pandora on a smartphone. Our listeners' extraordinary embrace of
personalized radio on their smartphones has enabled Pandora to reach massive
scale in mobile and over 1 in 3 smartphone users in the US have listened to
Pandora in the past month. With Pandora 4.0 we have combined years of
innovation and learning into one cross-platform app that sets a new standard
for mobile personalized radio."

Pandora, which now sees more than 75% of total listening taking place on
mobile and other connected devices, also holds a leadership position in the
mobile advertising market, where it is second only to Google in US mobile
advertising revenue.

Featuring a completely redesigned listener interface, Pandora 4.0 on both iOS
and Android smartphones includes:

  oExpanded Listening Functionality – Significantly upgraded core features of
    the app create an even better listening experience and include prominent
    placement of controls to easily add variety, shuffle specific stations,
    rename stations and view station details. Simplified navigation to browse
    genre stations on mobile for the first time makes the more than 400 genres
    of music on Pandora more easily accessible.
  oRobust Artist Pages – Designed for listeners to easily explore and learn
    more about the artist, album, track and station that is playing; includes
    improved artist biographies, album discographies, genome traits of the
    current track spinning and lyrics.
  oPersonal Music Profile – Brand new music profile serves as a detailed
    timeline of Pandora listening for each user, capturing their personal
    musical preferences such as stations created, bookmarked tracks and thumb
    history. Listeners can choose to share their profile or keep it private.
  oMusic Feed –  New music activity feed offers a centralized place for
    listeners to find and follow friends and explore what listeners with
    similar musical tastes  are discovering and enjoying on Pandora.
  oInstant Sharing Capabilities –  Social sharing features are available on
    mobile for the first time with listeners able to easily share links to
    favorite stations and tracks with friends and followers on Pandora,
    Facebook and Twitter.

Pandora Chief Technology Officer and EVP of Product Tom Conrad said, "For more
than a decade now our engineering team has been singularly focused on
perfecting the personalized radio listening experience. Pandora 4.0 represents
years of product development and innovation, both in the front end user
interface and the backend infrastructure. By unifying our experience across
the web and mobile we have put ourselves in a great position to lead the
industry for years to come."

In order to help listeners better discover and take advantage of the new
features of Pandora 4.0, the company has partnered with four major advertisers
to sponsor tips and information inside the app. The exclusive launch partner
lineup features McDonald's, Nike, Sony Pictures and State Farm; each of these
brands will also launch mobile campaigns that will appear in highlighted new
social features of Pandora 4.0 in the coming weeks. 

Pandora 4.0 for iOS smartphones is now available for download in the App
Store. Pandora 4.0 for Android smartphones will be available for download in
the Google Play store in the coming weeks.

In related mobile news, Microsoft today announced that Pandora is coming to
Windows Phone in early Q1 2013 with one year of ad-free music. More details on
that are available via the Microsoft press center at
http://www.microsoft.com/en-us/news/presskits/windowsphone/.

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^®internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings. Tens of millions of people
turn on Pandora every month to hear music they love.www.pandora.com

SOURCE Pandora

Contact: Amanda Livingood, Pandora Communications and Public Relations, (510)
842-6996, press@pandora.com, or Dominic Paschel, Corporate Finance and
Investor Relations, (510) 842-6960, investor@pandora.com
 
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