Nissan Teams With Sony PlayStation® For Second Season Of Nissan GT Academy
Competition In U.S.
Season Two Begins November 1 On Spike TV
FRANKLIN, Tenn., Oct. 29, 2012
FRANKLIN, Tenn., Oct. 29, 2012 /PRNewswire/ --Nissan GT Academy is back for a
second season, seeking to determine which of America's best Gran Turismo^®
video gamers has what it takes to become a professional racing driver.
Nissan North America, in collaboration with Sony Computer Entertainment
America and Polyphony Digital, is announcing the first of six episodes to air
on SPIKE TV beginning Thursday, November 1 at 11:30 p.m. Eastern/10.30 p.m.
Central. The remaining episodes will air at the same time each Thursday night
and will be available on the Nissan YouTube channel the following Monday. GT
Academy will also be screened on MTV2, one week after the original airdate on
SPIKE TV. For a preview, visit the GT Academy web site, GTAcademy.com.
In July, after three months of online competition, the top 32 out of 400,000
registered Gran Turismo online gamers, met at Comic-Con in San Diego to
determine the 16 finalists for GT Academy. Over two days of virtual racing
competition on identical gaming sleds, the fastest 16 were invited to the
legendary Silverstone Racing complex in England to begin an intense boot camp
that combined physical and psychological challenges in addition to on-track
driving in a variety of performance vehicles.
The six-week GT Academy television series, hosted by ex-NFL player, Dhani
Jones, will capture every challenge and all of the human drama of a very
intense week. At the end of each episode, competitors' performances are
evaluated and critiqued by pro racers Danny Sullivan, Maryeve Dufault and
Boris Said. Those who don't make the cut go home. One winner emerges and
remains in the U.K. to undergo intensive professional racing training that
will qualify them to earn their international competition license.
"GT Academy is a program that we are really pleased to be a part of. It
reinforces our values of excitement, innovation and performance above all
else, while giving 16 people the opportunity to fulfill their dreams – and for
one of them to potentially change their lives for good," said Jon Brancheau,
VP Marketing, Nissan North America.
A new addition for season two is a second-screen experience, Pit Pass, which
puts the viewer at the center of the action, making them feel more like a
participant than a spectator. Building on the concept of "Victory Is
Anyone's," viewers can visit GTAcademy.us via their smartphone or tablet
devices while watching the show and enjoy access to exclusive segment-specific
content while the show is playing on SPIKE TV, all via the browser and without
needing to download an app. Each episode will have unique companion content,
including video, interactive maps, polls, tutorials and fun facts, to drive
deeper viewer engagement and inspire social media sharing. In addition, using
Facebook Connect, the fan becomes the hero, enjoying the ability to create
his/her own custom, adrenaline-charged GT Academy hot lap video, as well as
immersing themselves in a rich, panoramic first person experience on the GT
Academy website, optimized for the iPad and iPhone gyroscope technology.
The GT Academy concept has already proven successful. Both European and North
American GT Academy competitions have produced race winners and top qualifiers
in professional racing programs around the world. Europe's GT Academy Season
One winner Lucas Ordonez won the P2 Class at the 24 Hours of Le Mans 2011 in a
Nissan-powered prototype, while a team of four GT Academy winners placed
third-in-class in January at the 24 Hours of Dubai in a race-prepared Nissan
The GT Academy program was developed by TBWA\Chiat\Day Los Angeles and OMD.
Critical Mass is responsible for the GT Academy website, Pit Pass
second-screen experience and first-person Facebook video.
About Gran Turismo^®
With more than 65 million units sold worldwide, the award-winning Gran
Turismo^® franchise for the PlayStation^®, PlayStation^® 2 and PlayStation^® 3
is regarded as the best and most authentic driving simulation ever created due
to its true-to-life graphics, physics and real-life cars and tracks. Since the
inception of the Gran Turismo franchise, famed creator Kazunori Yamauchi and
Polyphony Digital Inc. in Japan have revolutionized the racing category as we
know it today. His offerings provide the gamer with the most true-to-life
driving simulation within the industry and a unique medium for automotive
manufacturers to showcase their products.
About Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC continues to redefine the
entertainment lifestyle with its PlayStation^® and PS one^® systems, the
PlayStation^® 2 system, the PSP^® (PlayStation^® Portable) system, the
ground-breaking PlayStation^® 3 (PS3™) system and its online and network
services the PlayStation^® Network and PlayStation^® Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America LLC markets the PlayStation family of products and develops,
publishes, markets, and distributes software for the PS one, PlayStation 2,
PSP and PS3 systems for the North American market. Based in Foster City,
California, Sony Computer Entertainment America LLC serves as headquarters for
all North American operations and is a wholly owned subsidiary of Sony
Computer Entertainment Inc. Visit us on the Web at
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with more than 248,000 employees globally, Nissan provided customers
with more than 4.8 million vehicles in 2011, generating revenue of 9.4
trillion yen ($118.95 billion US). With a strong commitment to developing
exciting and innovative products for all, Nissan delivers a comprehensive
range of 64 models under the Nissan and Infiniti brands. A pioneer in
zero-emission mobility, Nissan made history with the introduction of the
Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and
winner of numerous international accolades, including the prestigious
2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable
mobility, visit our website at http://www.nissan-global.com/EN/.
About Spike TV
Spike TV is available in 98.7 million homes and is a division of Viacom Media
Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one
of the world's leading creators of programming and content across all media
platforms. Spike TV's Internet address is www.spike.com and for
up-to-the-minute and archival press information and photographs, visit Spike
TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr
for the latest in breaking news updates, behind-the scenes information and
SOURCE Nissan North America
Contact: Steve Yaeger, Motorsports PR Manager, Nissan Americas,
firstname.lastname@example.org, +1-615-725-4443; Jennifer Clark, Sr Director,
Product Public Relations, Sony Computer Entertainment America,
email@example.com, +1-650-655-5994; David Schwarz, Spike TV,
firstname.lastname@example.org, +1-212-767-8639; Marianne Stefanowicz, Worldwide
PR & Communications Director, TBWA Worldwide, email@example.com,
+1-212-804-1167; Celia Jones, Marketing Director, Critical Mass,
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