Cobra to Demonstrate Complete Line Up of Automotive Innovations

Cobra to Demonstrate Complete Line Up of Automotive Innovations and
Solutions at the 2012 SEMA Show 
Consumer Favorites, Cobra iRadar and Vedetta Series Radar Detectors
to Highlight Automotive Press and Trade Event 
LAS VEGAS, NV -- (Marketwire) -- 10/29/12 --  Cobra Electronics
Corporation (NASDAQ: COBR), the leading designer and marketer of
award-winning automotive, mobile and consumer electronics, today
announced it will feature its latest automotive innovations at the
2012 SEMA Show in Booth #11551. Over the course of the four-day
event, Cobra will be meeting with trade professionals and automotive
press. The show is taking place October 30 through November 2, 2012
at the Las Vegas Convention Center. 
At SEMA, Cobra will feature its recently announced Vedetta Series of
radar/laser/camera detectors as well as consumer favorite, Cobra
iRadar. The state-of-the art Vedetta Series has set a new industry
standard in performance and style. This high-end detection model
sports a 2.4-inch TFT color LCD display and can be mounted virtually
anywhere on the windshield or dash. Not only does Vedetta deliver
unparalleled performance and range but it also boasts an integrated
GPS receiver and free, lifetime access to its AURA(TM) national
database of speed and red light camera locations, known speed traps
and dangerous intersections. The multi-award-winning Cobra iRadar is
an in-car smart detection system consisting of a sleek dash-mounted
detector unit paired via Bluetooth(R) to a free smartphone app.
Together the system detects radar/laser signals and notifies users in
real-time of upcoming caution areas, excessive vehicle speed, live
police and photo enforcement areas, and then automatically shares
caution information with other iRadar users nearby through the
ever-growing iRadar community.  
Cobra will also showcase its new Cobra JoyRide, a smart automotive
charging system for Android smartphones. This feature-packed system
lets users customize their in-car experience by automatically
reconfiguring smartphone settings upon entering or exiting their
vehicle. Along with its free companion app, JoyRide simplifies how
smartphones operate while in the owner's car such that they can
initiate phone calls, launch voice commands, learn about road
hazards, and launch apps with the push of a single button.  
To round out its participation at the 2012 SEMA Show, Cobra will
highlight its ever-expanding portfolio of automotive power inverters,
Bluetooth headsets and in-car mounts for smartphones and tablets --
all of which are specifically designed to make today's mobile
lifestyle safer, more convenient and more enjoyable. Cobra will also
demonstrate its industry-leading CB radios to SEMA attendees,
including its latest CB radio breakthrough, the Cobra 29 LX BT. The
29 LX BT is the industry's most advanced CB radio, leveraging
Bluetooth technology to allow users to connect their CB radio to
their mobile phone allowing for hands-free phone calling, as well as
a host of related safety and convenience features.  
About Cobra Electronics:
 Cobra Electronics is a leading global
designer and marketer of communication and navigation products, with
a track record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way radio,
radar detector and Citizens Band radio industries, Cobra identified
new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer
Electronics Association, Forbes and Deloitte & Touche have all
recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the
Cobra site at Follow Cobra on Twitter at and Like Us at 
Media Contacts:
Chelsea Denissen
Skyya Communications
(952) 746-1310 
Chris Kooistra
Cobra Electronics
(773) 972-0691 
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