IHS:LARGER DISPLAY SETS IPAD MINI APART FROM OTHER 7-IN TABLETS

(The following press release from IHS isuppli was received by e-mail. The 
sender verified the statement.) 
Larger Display Sets iPad Mini Apart from Other 7-Inch Tablet Competitors 
El Segundo, Calif. (Oct. 29, 2012)—The iPad Mini stands apart from competitive 
7.x-inch media tablets with its larger display, which is intended to offer a 
user experience that is closer to full-sized tablets—along with its use of the 
4:3 aspect ratio, which makes it suitable to capitalize on the existing iPad 
ecosystem. 
However, the Mini display falls short of other comparable 7.x-in tablets in 
terms of its display resolution, according to the IHS iSuppli Display Materials 
and Components Service from information and analytics provider IHS (NYSE: IHS).
“Apple has thrown its hat into the ring for smaller-sized media tablets with 
the iPad Mini, putting it into direct competition with alternative devices such 
as Google Nexus 7, the Amazon Kindle Fire HD and the Barnes & Noble Nook HD, ” 
said Vinita Jakhanwal, director for Small & Medium Displays at IHS. “However, 
by using a bigger display with a larger viewing area for the iPad Mini, Apple 
is trying to offer a media tablet that’s physically smaller than other iPads, 
but doesn’t totally compromise the user experience delivered by the larger 
members of the iPad line. But, it differs by sticking with the 4:3 aspect ratio 
used in other iPads, rather than the wider aspect ratio of16:10 employed by 
competitors—a dimension that can be better suited for displaying 
high-definition video content in the landscape mode.” 
Big sales for small iPad
Despite the tradeoffs, Apple historically has been extremely shrewd in picking 
which features will appeal to consumers for its media tablet and smartphone 
products, and IHS believes the Mini will continue the company’s winning streak 
with the 7.9-inch, 4:3 aspect ratio design, ready to tap into the existing base 
of applications already developed for the iPad 2.
Some experts were expecting the Mini to be less expensive, and downgraded their 
shipment forecasts based on Apple’s announced pricing. However, the pricing 
conformed with IHS iSuppli expectations, and continued Apple’s pattern of 
offering premium-priced media tablets and smartphones that are highly 
successful in the market. 
Display rundown
The iPad Mini comes equipped with a 7.9-inch display. In comparison, the other 
brands have displays nearly 1-inch smaller, at just 7.0-inches, as presented in 
the table attached.
The larger screen size of the Mini leads to a bigger display viewing area—35 
percent greater than the other media tablets with 7-inch displays
Furthermore, the bezel width on two sides of the Mini’s display has been 
reduced, decreasing the breadth of the device. The overall size of the Mini is 
only 13 percent larger than the Google Nexus 7, but the Mini’s display area is 
35 percent bigger. When compared to the Kindle Fire HD, the total size of the 
Mini is about the same. But similar to the Nexus 7 comparison, the display area 
of the Mini is 35 percent bigger—again, a case of clever designing to offer 
more viewing real estate without impacting the device form factor. 
Resolution comes into focus
The Mini’s display has a pixel format of 1,024 by 768 pixels, resulting in a 
resolution of 163 pixels per inch (PPI). 
This is lower than the other 7.x-inch displays, whose resolutions are greater 
than 200 PPI. The Nook HD, for instance, has a resolution of 243 PPI, putting 
it closest to the 264 PPI Retina display resolution of the new iPad and the 
newly launched fourth-generation iPad. The resolution of the iPad 2 is 132 PPI 
and with the same pixel format as the iPad mini. Although the resolution is 
lower for the Mini, the smaller iPad offers compatibility with the multitude of 
apps developed for the iPad 2 that continue to be sold in the market. 
Another aspect
All the iPads including the Mini use an aspect ratio of 4:3 for their display. 
The other brands like Amazon, Barnes & Noble and Google use a 16:10 aspect 
ratio. The recently launched iPhone 5 moved to a 16:9 aspect ratio. In a 4:3 
aspect ratio display, HD video content that isn’t letterboxed will be displayed 
with black bands above and below the video. The wider aspect ratio (16:10) 
improves viewing experience of video and game-based multimedia content, making 
such displays more suitable for devices meant primarily for the consumption of 
video content.
Viewing content in the portrait mode is better supported by a 4:3 aspect ratio, 
however, and may be better suited for multiple-use devices employed in viewing 
web pages, books and magazines. The 4:3 aspect ratio also increases the screen 
area on a same-sized display when compared to a wide aspect ratio display, and 
may require less scrolling to view the content. 
Skinny Mini
The iPad Mini is also a much thinner device compared to the other tablets in 
the 7.x-inch category. The device’s thickness is only 0.28-inches, or 7.2mm, 
compared to 0.41-inches for the Google Nexus 7 and 0.45-inches for the Kindle 
Fire.
The display technology for the Mini continues to be in-plane switching liquid 
crystal display (IPS LCD), which is used in most 7.x-inch branded tablets. 
However, improvements have been made from the previous-generation iPad displays 
to make the Mini’s screen slimmer and lighter.
The Mini’s slim design is partly due to its battery, the thinnest single-cell 
battery ever made by Apple. However, it’s also likely that changes have been 
implemented in the touch screen design. IHS believes that the glass layer that 
houses the touch sensors in the larger iPads has been replaced with plastic 
film for the Mini.. 
In terms of device weight, the Mini at 0.68 pounds is the lightest among the 
other top 7.x-inch tablets, despite having a larger screen size and area. The 
Nook HD isn’t that far behind at 0.69 pounds, but it uses a smaller 7.0-inch 
display. 
Mini display suppliers
The main display suppliers for the iPad Mini are likely to be LG Display of 
South Korea and AU Optronics (AUO) of Taiwan. LG Display has been supplying 
panels for the entire iPad line since the launch of the first iPad, and is 
likely to be the main supplier for the iPad Mini displays.
The other suppliers for iPad, Samsung Display, also of South Korea, as well as 
Japan’s Sharp, at this point are not in the iPad Mini panel supply chain.
AUO, meanwhile, is a new supplier for Apple iPad products. It remains to be 
seen how quickly AUO will be able to ramp up production of 7.9-inch IPS LCD 
panels in order to meet demand. With an aggressive initial rollout for the Mini 
that includes Asian regions like Hong Kong, Singapore, South Korea and Japan, 
any display manufacturing and yield issues could impact the availability of the 
mini iPad for the remainder of the year. 
For more information, please contact: 
Jonathan Cassell
Senior Manager, Editorial
jonathan.cassell@ihs.com
Direct: + 1 408 654 1714
Mobile: +1 408 921 3754 
Or 
IHS Media Relations
press@ihs.com
+1 303 305 8021 
(bjh) NY