Nordson and Henkel Establish Global Alliance on Innovative Consumer Packaging Solutions

  Nordson and Henkel Establish Global Alliance on Innovative Consumer
  Packaging Solutions

  Adhesive and Equipment Companies Preview New Freedom™ System At PACK EXPO
                      International as Part of Alliance

Pack Expo 2012

Business Wire

CHICAGO -- October 28, 2012

Henkel (Dax: HEN.DE), the leader in adhesives used for package bonding and
sealing, and Nordson Corporation (Nasdaq: NDSN), a leading producer of
precision dispensing equipment for adhesives and other materials, today
announced that they have established a global alliance on new technology
development for the packaging market worldwide to provide significant benefits
and deliver greater value to their customers.

This alliance integrates Nordson’s expertise in equipment engineering and
dispensing technology with Henkel’s formulating ability and application
knowledge to address the challenges facing packaging customers. To meet those
challenges, the two companies will offer integrated, innovative solutions that
aim to increase reliability and process efficiency, reducing costs and
increasing customer profitability. The alliance will also focus on increasing
sustainability and minimizing packagers’ impact on the environment.

Today, in Chicago at PACK EXPO, the largest, most comprehensive processing and
packaging event in North America, the companies are previewing one of the
first offerings to result from their alliance, the new Freedom™ System. The
system combines Nordson’s Freedom™ Series Hot Melt Dispensing equipment with
Henkel’s Technomelt® Freedom™-certified adhesives to help customers contain
costs and simplify operations to increase productivity, reliability, and
sustainability. This optimized combination of adhesive and equipment is in
selected field tests now with a full commercial launch anticipated in the
first quarter of 2013.

“Nordson and Henkel are leaders in their respective fields, and this alliance
deepens our ongoing commitment to the packaging industry,” said Michael
Hilton, president and chief executive officer of Nordson. “Together, we are
better positioned to provide innovative solutions to meet our customers’ needs
and help them address industry challenges. The Freedom™ System is one of the
many ways our combined efforts will benefit our common customers worldwide by
increasing packaging efficiency and reducing cost per package sealed. We look
forward to collectively supporting the many potential opportunities this
relationship can foster to add value to our customers.”

“We are committed to providing the best products and services to our
customers,” said Jan-Dirk Auris, executive vice president of Henkel Adhesive
Technologies. “Offering total solutions that leverage the expertise from both
Nordson and Henkel will demonstrate that commitment. We are excited about the
incomparable benefits the new Alliance will be able to deliver to our
customers. This alliance is very focused on sustainability. As an example, one
critical issue facing the packaging industry has been the short supply of some
traditional petrochemical-based raw materials used in the manufacture of hot
melt adhesives. These supply issues stem from the increasing demand for these
raw materials for other end products worldwide. The Freedom™ System represents
an integrated design effort between Henkel and Nordson, which matches next
generation high performance hot melt adhesive and advanced dispensing
equipment to help meet such challenges.”

More specifically, the Freedom™ System combines optimized, high-performance
adhesives with innovative dispensing equipment that eliminates conventional
hot melt adhesive tanks and integrates adhesive-saving intermittent bead
dispensing. Customers employing the system derive maximum value in the form of
six Freedoms:

  *Freedom from raw materials supply risk
  *Freedom to mount anywhere
  *Freedom from downtime
  *Freedom from machine complexity
  *Freedom from material waste
  *Freedom from operator interaction

The alliance announcement was made at a press conference held at PACK EXPO
International in Chicago, Illinois, USA, held October 28 through October 31,
2012, where both companies are exhibiting their most recent innovations.
Jan-Dirk Auris, executive vice president of Henkel Adhesive Technologies and
Michael Hilton, chief executive officer of Nordson, delivered an overview of
the companies’ combined efforts and plans.

For more information about Nordson Adhesive Dispensing Systems, visit

For more information about Henkel Adhesive Technologies, visit

About Nordson Corporation

Nordson Corporation delivers precision technology solutions that help
customers increase speed, productivity and up-time, enable new products and
features, and decrease material usage. The company engineers, manufactures and
markets differentiated products and systems used for dispensing and processing
adhesives, plastics, coatings, sealants, biomaterials and other materials,
fluid management, testing and inspection, and UV curing and surface plasma
treatment, all supported by application expertise and direct global sales and
service. Nordson serves a wide variety of consumer non-durable, durable and
technology end markets including packaging, nonwovens, electronics, medical,
appliances, energy, transportation, building and construction, and general
product assembly and finishing. Founded in 1954 and headquartered in Westlake,
Ohio, the company has operations and support offices in more than 30
countries. Visit Nordson at,, or

About Henkel

Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.
Founded in 1876, Henkel holds globally leading market positions both in the
consumer and industrial businesses with well-known brands such as Persil,
Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales
of $21.7 billion and adjusted operating profit of $2.8 billion in fiscal 2011.
Henkel's preferred shares are listed in the German stock index DAX.


Trade Media:
Dave Grgetic, 770-497-3715
Financial Media/Investors:
Jim Jaye, 440-414-5639
Holger Elfes, +49-211-797-9933
The Abernathy MacGregor Group
Jennifer Stroud, 212-371-5999
Press spacebar to pause and continue. Press esc to stop.