Finnair and Marimekko Launch Design Collaboration

              Finnair and Marimekko Launch Design Collaboration

  PR Newswire

  HELSINKI and VANTAA, Finland, October 27, 2012

HELSINKI and VANTAA, Finland, October 27, 2012 /PRNewswire/ --

Finnair and Finnish design house Marimekko are teaming up to enhance the air
travel experience with a new design partnership. From spring 2013 all Finnair
aircraft will feature a Marimekko for Finnair collection of textiles and
tableware, featuring Marimekko's classic patterns. The Marimekko for Finnair
collection is specially designed to add a light and fresh visual and tactile
dimension to the onboard experience, while lightening the airline's carbon
footprint as well.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/56635-finnair-marimekko-design-collaboration

Two of Finnair's long-haul aircraft will also wear livery based on Marimekko
designs. An Airbus A340 featuring Maija Isola's iconic Unikko floral print
from 1964 is already operating between Helsinki and Finnair's Asian
destinations, and it will be followed by another aircraft in Marimekko livery
in spring 2013.

"Finnair has a strong design heritage, and this cooperation brings our design
thinking to a new level," says Mika Vehviläinen , Finnair CEO. "Our goal is to
become a design airline, and bring our customers unique experiences for all
five senses. Cooperation with Marimekko is an important step towards this
target. Finnair aircraft will become roving ambassadors of timeless Finnish
design and creativity, giving our customers a special experience when they fly
with us."

"We hope that Marimekko's sympathetic Unikko poppy flowers flying up in the
sky as well as our other iconic prints as a part of the in-flight experience
bring joy to people around the world," says Mika Ihamuotila , Marimekko CEO.
"Lately, we have wanted to connect Marimekko's colourful design and fashion
with surprising parties and forms of art, such as ballet, modern dance or
visual arts. Now it is time to do something unforeseen up in the sky. I
believe that the Marimekko and Finnair design collaboration will bring to
hectic and often grey air travel joy, peace of mind and beautiful memories."

During the three-year collaboration, an exclusive selection of Marimekko
design products are also available for Finnair customers in in-flight sales
and the Finnair Plus Shop.

In addition to adding value to the customer experience, both companies look
forward to the collaboration helping build more awareness of their brands.
Both companies have a long established presence in Japan but are growing
rapidly in other Asian markets, China in particular.

"Finnair is a natural partner for Marimekko, as in my opinion it has been the
first airline in the world to lift up design and place it strongly at the
center of its service," continues Ihamuotila. "With our collaboration we want
to show how design can help improve the well-being of people in different
moments of life. Furthermore, our design collaboration with Finnair supports
our growth strategy, particularly in the Asia-Pacific region, which is one of
Marimekko's key market areas."

"Both of these brands are about bringing positivity, high quality and peace of
mind to customers," adds Vehviläinen. "We believe this collaboration will help
generate new experiences and lasting, positive memories for a whole new
generation of Finnair passengers in Asia."

About Finnair

Finnair is specialised in fast connections between Europe and Asia via
Helsinki. The airline carries more than eight million passengers annually and
connects 11 cities in Asia with more than 50 destinations in Europe. Finnair,
a pioneer in sustainable flying, operates a young, modern fleet and is the
first airline ever to place in the worldwide Carbon Disclosure Project's
Leadership Index. The only Nordic carrier with a 4-star Skytrax ranking,
Finnair has also won the World Airline Award for Best Airline Northern Europe
for the past three years running. Finnair is a member of the  one world
alliance.

About Marimekko Marimekko is a Finnish textile and clothing design company
renowned first and foremost for its original prints and colors. The company
designs and manufactures high-quality household goods ranging from interior
decoration textiles to tableware as well as clothing, bags, and other
accessories. When Marimekko was founded in 1951, its unprecedented printed
fabrics gave it a strong and unique identity. Marimekko products are sold in
about 40 countries. In 2011, sales of the company's brands were some EUR 170
million with net sales of EUR 77 million. At the end of the year, there were
90 Marimekko stores. The key markets are North America,  Northern Europe 
and the Asia-Pacific region. The Group has about 500 employees. Marimekko's
shares are quoted on NASDAQ OMX Helsinki Ltd.

Further information

Finnair Media Desk tel. +358-9-818-4020, comms@finnair.com Marimekko Corporate
Communications, tel. +358-9-758-7293, piia.kumpulainen@marimekko.fi

Video: http://www.multivu.com/mnr/56635-finnair-marimekko-design-collaboration
 
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