Carve out a plan to get home safe this Halloween

Molson Coors Canada, in partnership with the BC Liquor Stores and TAXIGUY, 
wants to help consumers plan a safe ride home after Halloween celebrations 
VANCOUVER, Oct. 26, 2012 /CNW/ - For the fifth year, Molson Coors Canada is 
reminding consumers to make responsible choices on Halloween through a one-day 
blitz at BC Liquor Stores across the province. The event is also supported by 
a month-long in-store campaign to drive awareness about responsible drinking 
and fight against drunk driving. 
On Saturday, October 27(th), from 4:00 p.m. to 7:00 p.m., teams of Molson 
Coors Canada employees will be at nine participating BC Liquor Stores handing 
out $5 TAXIGUY vouchers to customers. A total of $10,000 in vouchers will be 
given away in an effort to help people get home safely. In 2011, the 
redemption rate was almost 60%, up significantly from three years prior. 
"Reducing instances of drinking and driving is something the government takes 
seriously, so it's encouraging to see Molson Coors Canada helping British 
Columbians plan a safe ride home this Halloween," said Rich Coleman, Minister 
Responsible for Liquor. 
The taxi vouchers are part of a Molson Coors Canada's partnership with 
TAXIGUY, offering industry-leading safe transportation tools and programs that 
have helped over 3 million Canadians get home safely. Together, they launched 
a free taxi app in 2010 for Android, BlackBerry and iPhone that connect 
drinkers to a taxi company anywhere in the country with a single touch. The 
app is available for download at www.taxiguydialer.com. 
"By partnering with TAXIGUY and BC Liquor Stores, we're making sure people 
celebrating have the tools to make it easier to get home safely," said Julie 
Gathercole, External Communications Manager. 
This Halloween, the teams will be giving out taxi dollars and getting into the 
spirit by dressing up as superheroes. Be sure to keep an eye out for your 
favourite caped crusaders when visiting one of these participating BC Liquor 
Store locations on October 27(th): 
Northgate - 3433 North Road, Burnaby
Langley Signature Store - 6435 201 Street, Langley Richmond Ironwood - 
3170-11666 Steveston Hwy, Ironwood Mall, Richmond
39th and Cambie - 5555 Cambie St., Vancouver
Westwood Centre - 2748 Lougheed Hwy, Port Coquitlam
Fleetwood - 8904 - 152(nd) St., Evergreen Mall, Surrey
Alberni and Bute - 768 Bute Street, Vancouver Richmond Brighouse - 100 - 8100 
Ackroyd Rd, Richmond
Broadway and Maple - 2088 West Broadway, Vancouver 
To learn more about Molson Coors' corporate responsibility efforts, visit 
www.molsoncoors.com/en/Responsibility.aspx. 
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, 
a global brewer with operations in Canada, the U.S., U.K and Asia. The Company 
proudly offers some of the most popular brands in Canada with an award-winning 
brand portfolio which includes Molson Canadian, Coors Light, Molson Export, 
Molson Dry, Rickard's and Molson M. Molson also partners with other leading 
brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, 
and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates 
seven breweries, including boutique breweries Creemore and Granville Island, 
and invests in communities from coast-to-coast through its various charitable 
initiatives and sports and entertainment sponsorships. Molson Coors Canada is 
committed to promoting its products and events in a responsible manner as part 
of an active, healthy lifestyle. 
About 1-888-TAXIGUY
1-888-TAXIGUY is a nationwide network of 425 taxicab companies linked together 
through one, easy to remember, toll-free phone number. With 17,500 taxicabs 
operating under a single phone number, it is available in over 700 cities 
across Canada. TAXIGUY has become one of the most unique and powerful impaired 
driving solutions in the world. The programs and associated services offered 
by TAXIGUY, Inc. are solutions aimed at complementing and revolutionizing the 
social responsibility initiatives by corporations, government groups, public 
health units, not-for-profit groups and charitable organizations around the 
prevention of impaired driving. 
About The Liquor Distribution Branch
The Liquor Distribution Branch (LDB) is one of British Columbia's largest 
retail organizations, with opportunities in communities stretching from 
Northern B.C. through the Kootenays to Vancouver Island and the Lower 
Mainland. The LDB also operates a retail and wholesale beverage alcohol 
business. 
Media Contact Julie Gathercole Manager, External Communications Molson Coors 
Canada 403-585-5224 
SOURCE: Molson Coors Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/October2012/26/c2514.html 
CO: Molson Coors Canada
ST: British Columbia
NI: TRN ADV  
-0- Oct/26/2012 18:00 GMT
 
 
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