Kantar Retail reveals Rising Stars of Retail
LONDON -- October 26, 2012
B&M, Leclerc, Waitrose and Amazon are among Europe’s 15 Rising Stars of retail
who are predicted to challenge the more established retailers such as Tesco
and Carrefour in the next 10-15 years, according to Kantar Retail.
Rising Stars understand their strengths and how to exploit them to
successfully attract today’s more agile shopper. While a multichannel approach
is commonly seen as the best way forward for retailers, many of the
fastest-growing and impactful operators today have little or no multichannel
presence: businesses such as Lidl, Jumbo and BIM trade through rapidly
expanding and differentiated store chains that offer shoppers ‘real value’.
Many of the Rising Stars are privately-, employee- or family-owned businesses,
meaning that they are not under pressure for immediate results from
shareholders and can concentrate on medium- and long-term strategies.
Kantar Retail’s top industry thought leaders Bryan Roberts and Bryan
Gildenberg revealed the Rising Stars at the international Shopper Insights in
Action event in Amsterdam on Thursday 25 October.
The up-and-coming challengers in Europe – in no particular order – are:
The world’s leading shopper and retail insights and consulting business
revealed that the Rising Stars tend to share one or more of the following
*Proximity – shoppers increasingly value shopping in stores closer to where
they live or work
*Disruptiveness – while it has yet to make a profit, rapidly-growing online
grocer Ocado has punched above its wait in terms of disrupting shopping
trips and impacting larger supermarket competitors. The disruption caused
by Amazon, meanwhile, is only just beginning
*Smaller store formats – hypermarket sales are under pressure across many
European markets and the likes of Carrefour and Tesco are now prioritising
smaller store concepts to dive growth and profitability
*Efficiency – the likes of Mercadona and Aldi are brutally efficient
throughput the value chain
*Strong private labels – providing value, but not necessarily at a low
price (e.g. Waitrose)
*Differentiation – new successful stores physically look different to other
– ends –
For Kantar Retail:
07810 368 772
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