Samsung Semiconductor Hosting VP’s 100-mile Single-day Bike Trek for St. Jude Children’s Research Hospital

  Samsung Semiconductor Hosting VP’s 100-mile Single-day Bike Trek for St.
  Jude Children’s Research Hospital

Business Wire

SAN JOSE, Calif. -- October 26, 2012

Following last year’s 550-mile bike trek from San Jose to Hollywood to help
charities fighting deadly diseases, Scott Birnbaum, vice president, Samsung
Semiconductor, Inc., is at it again, this time preparing to pedal 100 more
miles down the northern California coast to raise donations on behalf of the
patients and families of St. Jude Children’s Research Hospital^®.

Scott Birnbaum, vice president, Samsung Semiconductor, Inc. (Photo: Business
Wire)

Scott Birnbaum, vice president, Samsung Semiconductor, Inc. (Photo: Business
Wire)

Birnbaum will ride from Half Moon Bay to Carmel, Calif. on Oct 27 in an
arduous one-day journey. Donations to support his effort will assist in basic
and clinical research for children’s disease cures and treatment. St. Jude
Children’s Hospital treats children from around the country and annually
welcomes more than 7,800 patients seeking medical assistance. No family ever
pays St. Jude anything for the care of their child.

“I’m incredibly excited to get back on the bike and meet this challenge in the
name of finding cures for children’s diseases. Leading up to the endeavor,
I’ve been rigorously training and am determined to push my body to the limit
in a single day to reach my goal of helping to save children’s lives,” said
Samsung’s Birnbaum. “What’s important is that we raise awareness and money
through this unusual undertaking for a spectacular children’s hospital that
supports the best of causes.”

The “Gears for Giving” campaign raised close to $6,500 last year to support
four charities: The Boomer Esiason Foundation, the Dan Marino Foundation, the
Jimmie Johnson Foundation and the St. Jude Children’s Research Hospital. This
year, Birnbaum’s goal is to raise $10,000.

Samsung is matching Gears for Giving donations from its employees
dollar-for-dollar. Others are encouraged to donate by visiting the St. Jude’s
site. Donors can simply click on the foundation links for the Samsung Gears
for Giving event to specify their donation amount.

The Gears for Giving trek will take place on Saturday, Oct. 27. Those
interested in more details can follow the progress on Samsung’s Facebook and
Twitter channels.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2010 consolidated sales of US$135.8 billion. Employing approximately 190,500
people in 206 offices across 68 countries, the company consists of eight
independently operated business units: Visual Display, Mobile Communications,
Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging,
Semiconductor and LCD. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, semiconductor chips,
mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.

About St. Jude Children’s Research Hospital

The mission of St. Jude Children’s Research Hospital is to advance cures, and
means of prevention, for pediatric catastrophic diseases through research and
treatment. Since opening in 1962, St. Jude has made great discoveries in how
to treat deadly childhood diseases like cancer and saving the lives of kids
around the world. Doctors send some of their toughest cases and sickest
patients to St. Jude. And, consistent with the vision of our founder Danny
Thomas, no child is denied treatment based on race, religion or a family's
ability to pay.

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Contact:

Media:
Samsung Semiconductor
John Lucas, APR
408-712-7856
j.lucas@ssi.samsung.com
or
Dan Munoz
dan.munoz@edelman.com
 
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