Floating Air Cleaning Appliance Wins Electrolux Design Lab 2012

  Floating Air Cleaning Appliance Wins Electrolux Design Lab 2012

Business Wire

STOCKHOLM -- October 26, 2012

Electrolux (STO:ELUXA) (STO:ELUXB):

A hands-free stirring utensil. A tasting spoon that tells you what ingredient
is lacking. This is what the future of household and cooking appliances looks
like at the 10th annual Electrolux Design Lab competition. Aeroball by Jan
Ankiersztajn from Poland was awarded first prize in finals at the Triennale
Design Museum in Milan.

The Electrolux Design Lab 2012 jury, comprising Design Director at Electrolux
Thomas Johansson, award winning chef Davide Oldani, distinguished designer
Dante Donegani and popular design blogger Kelly Beall, selected the winner
from ten global finalists. The winning concept is a collection of luminescent,
hovering balls that can filter and fragrance the air in a room. They float
using helium and drift down to the ground when they are ready to be changed.

The jury was impressed with how the student’s creative and insightful thinking
reflected this year’s theme, Design Experience, and how successfully the
concept met the challenge of creating a holistic sensorial experience. “We
rely on our senses for almost everything, so considering the senses is an
important factor when designing appliances,” says Thomas Johansson, head of
the jury. “This year’s winning concept is a truly innovative concept that uses
space in a unique way and delights our surroundings. It also changes our
perception of an air cleaner, because it is delicate in aesthetics, it is
emotional and also relevant, because it addresses the consumer’s needs.”

The second prize in the competition went to Ben de la Roche from New Zealand.
His design concept is a refrigerated wall that allows the user to press
storage containers and bottles directly into the wall. Impress uses
thermo-acoustic technology and gases such as argon and helium that are
non-ozone depleting and harmless to the environment. The jury’s motivation
was: “Impress is a visual experience that is energy saving and simplifies the
user’s life.”

Third prize went to Tastee by Christopher Holm-Hansen, from Denmark. His
design concept is a taste indicator, in the form of a spoon, that utilizes
receptors based on the human taste bud to tell you what ingredients you need
to improve your cooking. The jury’s motivation was: “Tastee is a tool that
offers guidance for your palate in order to bring out the chef that is inside
of you.” People’s Choice Award went to Tastee after receiving over 1,000
unique votes on Facebook.

Electrolux Design Lab is an annual global design competition open to
undergraduate and graduate design students world-wide. Established in 2003,
the competition is encouraging and facilitating young designers in the pursuit
of innovative home appliance design.

“Creating new value and propositions is what innovative design is all about.
Electrolux is committed to innovation in design, research and development and
Electrolux Design Lab is one way of exploring new arising ideas. In addition
the competition is a chance for us to meet the design talent of tomorrow”,
said Stefano Marzano, Chief Design Officer at Electrolux.

Electrolux Design Lab 2012 challenged design students to draw inspiration from
professional experience creators such as chefs, architects, interior designers
and hotel designers to design future home appliances that will provide a
fuller sensory experience. The brief for 2012 was looking for concepts that
best reflect Electrolux proud heritage of Scandinavian Design whilst working
to create new home appliances that stimulate, engage and enlighten all of our
senses. The jury considered entries based on intuitive design, innovation and
consumer insight.

One of the purposes of the competition is to function as an innovative arena
for the introduction of new talents and products to the market. First prize is
EUR 5,000 and a six-month paid internship at an Electrolux global design
center. Second prize is EUR 3,000 and third prize of EUR 2,000.

For more information please visit:

  *Electrolux Design Lab blog: www.electrolux.com/electroluxdesignlab
  *Facebook: www.facebook.com/ElectroluxDesignLab

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed,
innovative solutions based on extensive consumer research, meeting the desires
of today's consumers and professionals. Electrolux products include
refrigerators, dishwashers, washing machines, cookers, air conditioners and
small appliances such as vacuum cleaners, all sold under esteemed brands like
Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK
102 billion and 58,000 employees. For more information go to
www.electrolux.com/press and www.electrolux.com/news.

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