Strategy Analytics: Samsung Captures Record 35 Percent Share of 162 Million Global Smartphone Shipments in Q3 2012

  Strategy Analytics: Samsung Captures Record 35 Percent Share of 162 Million
  Global Smartphone Shipments in Q3 2012

Business Wire

BOSTON -- October 26, 2012

According to the latest research from Strategy Analytics, global smartphone
shipments grew 35 percent annually to reach 162 million units in the third
quarter of 2012. Samsung achieved a record 35 percent global share. Apple held
second position, while Nokia slipped outside the top three rankings.

Alex Spektor, Associate Director at Strategy Analytics, said, “Global
smartphone shipments grew 35 percent annually from 120.0 million units in Q2
2011 to 161.7 million in Q3 2012. The 35 percent growth rate was relatively
soft, as a volatile global economy and maturing penetration of smartphones
among contract mobile subscribers continued to moderate demand.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung
shipped 56.9 million smartphones worldwide and captured a record 35 percent
marketshare in the third quarter of 2012. This was the largest number of units
ever shipped by a smartphone vendor in a single quarter. Despite tough
competition in stores and courtrooms, Samsung continued to deliver numerous
hit models, from the high-end Galaxy Note phablet to the mass-market Galaxy Y.
Apple grew a healthy 57 percent annually and shipped 26.9 million smartphones
worldwide for 17 percent marketshare, up from 14 percent recorded a year
earlier. Apple had a solid quarter in the important United States market and
this helped to strengthen its global performance.”

Neil Shah, Senior Analyst at Strategy Analytics, added, “Samsung and Apple
combined now account for over half of all smartphones shipped worldwide, up
from around one-third a year ago. Volumes have polarized around those two
brands. The growth of Samsung and Apple has continued to impact Nokia. Nokia
shipped 6.3 million smartphones worldwide for a 4 percent marketshare in Q3
2012, dipping from 16.8 million units and 14 percent share in Q3 2011. Nokia
has now slipped outside the top three global smartphone rankings for the first
time in history. Nokia will need to ramp up sharply its Windows Phone volumes
if it wants to recapture a top-three smartphone position in the next one to
two quarters.”

 Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q3 2012 ^1

Global Smartphone Vendor Shipments (Millions of Units)  Q3 '11  Q3 '12
Samsung                                                 28.1    56.9
Apple                                                    17.1     26.9
Others                                                  74.8    77.9
Total                                                   120.0   161.7
Global Smartphone Vendor Marketshare %                  Q3 '11  Q3 '12
Samsung                                                  23.4%    35.2%
Apple                                                    14.3%    16.6%
Others                                                  62.3%   48.2%
Total                                                   100.0%  100.0%
Total Growth Year-over-Year %                            48.1%    34.8%

The full report, Global Smartphone Shipments Reach 162 Million Units in Q3
2012, is published by the Strategy Analytics Wireless Smartphone Strategies
(WSS) service, details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The
company is headquartered in Boston, USA, with offices in the UK, France,
Germany, Japan, South Korea, India and China. Visit
for more information.

^1 Numbers are rounded.


Strategy Analytics
Alex Spektor, +1 617-614-0726
Neil Shah, +1 617-614-0727
Neil Mawston, +44 1908 423 628
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