World Champion Sprinter Tyson Gay Joins Educators And The Century Council To Promote The Benefits Of Staying Active In School

 World Champion Sprinter Tyson Gay Joins Educators And The Century Council To
               Promote The Benefits Of Staying Active In School

PR Newswire

WASHINGTON, Oct. 26, 2012

Program encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to
underage drinking"

WASHINGTON, Oct. 26, 2012 /PRNewswire-USNewswire/ -- Research from Harvard
Medical School's Dr. John Ratey shows that for a person's brain to function at
its peak; the body needs to move. Dr. Ratey is not alone, as a growing pool of
research has also shown a correlation between exercise and academics,
including better performance on standardized test scores and higher GPAs.
Today, World Champion Sprinter

Tyson Gay, The Century Council, and The American Alliance for Health, Physical
Education, Recreation and Dance (AAHPERD) all joined forces to promote
physical activity in school.

As an ambassador for The Century Council's  Ask, Listen, Learn: Kids and
Alcohol Don't Mix program, Gay spoke to 150 physical education students from
Turner Elementary, Johnson Middle and Ballou High Schools at Turner Elementary
School in southeast Washington, D.C. in celebration of the second annual Let's
Move in School Showcase. The showcase is part of an initiative dedicated to
helping students meet the nationally recommended 60 minutes of daily physical
activity, through incorporating active play during both traditional academic
classes and physical education class. During the event, students traveled to
multiple stations, all of which promoted physical activity throughout the
school day.

"I always tell students they need to make the right decisions at an early
age," Gay said. "As an athlete, I've worked hard to get where I am today and
know that if I made poor decisions as a kid I may not be where I am. All of
these kids can be successful, whether it's in their community, through
academics or in their sport. Today, I really want to remind them that to be
successful they need to stand strong for what they believe in, avoid poor
decisions, and say no to underage drinking."

Gay challenged kids as they traveled to his station to test their fast feet
against his in the running competitions on Ask, Listen, Learn's interactive
game. The game enables middle school kids to learn about the negative
consequences of underage drinking and benefits of making healthy decisions
while they exercise.The multimedia program includes the interactive game,
print materials, and a supporting website that provides a place for kids to
pledge to live a healthy lifestyle and an opportunity to play online games and
read about positive role models.The website also provides parents and
educators with information and strategies to help jumpstart the conversation
about the dangers of underage drinking and empower kids to "say 'YES' to a
healthy lifestyle and 'NO' to underage drinking."

President Irene Cucina of AAHPERD praised The Century Council's efforts to
reach kids on this important issue. "Staying physically active is a vital
component to a student's success. We are thrilled to work with The Century
Council. The students enjoy playing the game which encourages physical
activity and will hopefully translate to them continuing the conversations at
home with their parents about underage drinking. It's important that kids
understand that the choices they make today – good or bad – will have a
lasting impact on their lives."

"We are happy to partner with AAHPERD on their Let's Move in School Showcase
to promote physical activity. Our program encourages kids that in order to
reach their goals they need to make healthy decisions which include staying
active and saying no to underage drinking. With 33% of teens saying that they
have tried alcohol by the time they reach the eighth grade this program
couldn't be more important. We hope today's event jumpstarts conversations
between parents and kids about the risks of underage drinking and benefits of
living a healthy lifestyle," said Ralph Blackman of The Century Council.

About Ask, Listen, Learn
Ask, Listen, Learn was developed more than seven years ago and is the most
widely distributed alcohol education program of its kind. Ask, Listen, Learn's
initiatives include: encourages kids to "say 'YES' to a healthy lifestyle
    and 'NO' to underage drinking" by offering kids interactive and
    educational games and videos.

       oAny kid can become a member of the Ask, Listen, Learn team by taking
         a pledge to make healthy choices.

  oAsk, Listen, Learn utilizes role models such as swimmer Rebecca Soni,
    Paralympic swimmer Mallory Weggemann, track stars Tyson Gay and Bryan
    Clay, and the most decorated athlete in Taekwondo, Steven Lopez, as
    "Superstars." Superstars encourage kids to make responsible decisions and
    live a healthy lifestyle.

About The Century Council
The Century Council, is a national not-for-profit leader in the fight to
eliminate drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council promotes responsible
decision making regarding beverage alcohol and develops and implements
innovative programs and public awareness campaigns which ignite action through
strategic partnerships. Established in 1991, The Century Council's initiatives
are highlighted on its website at and

About American Alliance for Health, Physical Education, Recreation and Dance
An alliance of five national associations, six district associations, and a
Research Consortium, AAHPERD provides its members with a comprehensive and
coordinated array of resources, support, and programs to help practitioners
improve their skills to further the health and well-being of the American
public. It is the largest organization of professionals involved in physical
education, recreation, fitness, dance, health promotion and all specialties
related to achieving an active, healthy lifestyle. AAHPERD serves 20,000
members and has its headquarters in Reston, Virginia, 25 miles west of
Washington, D.C. To learn more, visit

About Let's Move in School
A national initiative to increase physical activity before, during and after
school, Let's Move in School is in support of First Lady Michelle Obama's
Let's Move! Campaign and is a project of the American Alliance for Health,
Physical Education, Recreation and Dance (AAHPERD). More than 7200 schools are
currently signed up for Let's Move in School. To learn ways to increase
physical activity, go to: Let's Move in School,

Contact: Jessica Lepak, The Century Council or (202) 637-0077

SOURCE The Century Council

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