iYogi Insights Research Reveals That Windows 8 Will Ride the Small Business Route to Success

  iYogi Insights Research Reveals That Windows 8 Will Ride the Small Business
  Route to Success

33 percent of users give thumbs up to Windows 8, with 34 percent admitting
that they plan to integrate tablets into their business network

Business Wire

NEW YORK -- October 26, 2012

A new study conducted by iYogi Insights, the research division of leading
independent provider of on-demand tech support services, reveals that 33
percent of American small businesses are considering upgrading to Windows 8.
Based on a survey of 175 of iYogi’s small business customers, the research
also reveals that penetration level of tablets among small business users is
at an impressive 56 percent with another 34 percent planning to integrate
tablets into their business network.

While the iPad is a favorite with 31 percent of small business owners claiming
that they use them for various tasks, Windows continues to be the PC platform
of choice for most IT departments. In fact, 38 percent of the respondents who
use iPads claim that they are considering upgrading to Windows 8. Also, 29
percent of overall respondents are considering only Windows 8 and Windows RT
tablets. So an affordable features-rich Windows 8 tablet allowing seamless
integration and connectivity to the office network may prove to be a winner
for Microsoft.

“Small businesses may be the key to Microsoft’s winning strategy with Windows
8, as their size allows for agility and experimentation unlike larger
enterprises,” says Vishal Dhar, President Marketing and co-founder of iYogi.
“The need is for speed, seamless integration and connectivity on the go as
small businesses are often mobile, multi-location and dependent on multiple
interconnected devices. Windows 8 promises to offer all that to users and much
more,” he added.

Other key findings:

  *10 percent of respondents already use Windows 7 tablets.
  *52 percent of those who said that they would choose a Windows 8 tablet
    cited ease of use as the reason.
  *45 percent of respondents currently usingAndroid-based tablets are
    considering migrating to Windows 8 tablets.
  *67 percent use Windows 7 as their primary operating system; 28 percent
    considering planning to upgrade to Windows 8.
  *28 percent of respondents are also considering upgrading to MS Office 2013
    along with Windows 8.

ABOUT IYOGI INSIGHTS

iYogi Insights is a research initiative launched by iYogi to help understand
the issues that people face with technology and how they adapt tech solutions
to enhance their lives.A subscriber base that is among the largest in the
tech support industry gives iYogi a unique vantage point to observe how
technology is impacting people's lives and habits. Frequent interaction with
this wide database of subscribers gives a privileged peek into how people are
forging a partnership with technology, sorting out the occasional issue, and
on the whole, positively embracing technology to empower themselves.

To read the detailed report go to http://iyogiinsights.com/

Contact:

iYogi
Matt Farrell (USA)
+1-917-971-1424
v.mattfarrell@iyogi.com
or
Indira Das (INDIA)
+91-958-280-6534
Indira.das@iyogi.com
 
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