Samsung Ships Twice as Many Smartphones as Apple in Q3 According to ABI Research

  Samsung Ships Twice as Many Smartphones as Apple in Q3 According to ABI
  Research

Business Wire

OYSTER BAY, N.Y. -- October 26, 2012

Worldwide handset shipments decreased 1.9% YoY to 387.3 million units in Q3
2012, according to new data from market intelligence firm ABI Research.
Worldwide smartphone shipments increased 32.8% YoY to 155.5 million over the
same period. Samsung retained the lead position in both handset and smartphone
shipments. Underscoring its accomplishment, Samsung shipped more than double
the smartphones of second place Apple. “Samsung looks to be running away from
the pack while Apple’s new product portfolio continues to eat into its
decreasing gross margins,” says senior analyst Michael Morgan. “Apple will
need to ship over 94 million smartphones in Q4 if it wants to match its 2011
shipment growth of 96 percent.”

Handset and Smartphone Shipments by OEM (millions)                 
World Market: 3Q 2012
                    Handset Shipments          Smartphone Shipments
Vendor              3Q 2012  3Q 2011  YoY     3Q 2012  3Q 2011  YoY
Samsung              102.6    85.0      20.7%    55.5      26.5      109.2%
Nokia                82.9      106.5     -22.2%   6.3       16.8      -62.5%
Apple                26.9      17.1      57.6%    26.9      17.1      57.6%
ZTE                  17.6      18.9      -6.8%    8.3       3.1       168.4%
LG                   14.4      21.1      -31.8%   7.0       5.7       22.8%
Huawei               12.1      14.2      -14.8%   7.6       5.0       52.4%
RIM                  7.4       11.8      -37.2%   7.4       11.8      -37.2%
HTC                  6.0       13.2      -54.6%   6.0       13.2      -54.6%
Others              117.4    107.0           30.4     17.8     
Total                387.3     394.7              155.5     117.1
Growth (YoY)         -1.9%     12.6%              32.8%     44.3%
Growth              2.3%     3.8%            4.5%     9.9%     
(Sequential)
Source: ABI Research
                                                                             

Nokia smartphone shipments declined 38% from Q2 2012 to 6.3 million as its
current Lumia line of smartphones cannot be upgraded to the upcoming Windows
Phone 8 software release. With competing OEMs looking to take advantage of the
WP8 platform, Nokia will have trouble remaining a top ten smartphone OEM in
Q4. LG returned to profitability on the back of strong LTE smartphone shipment
growth while ZTE showed the best YoY smartphone shipment growth of 168.4%. RIM
and HTC both continued to struggle with their smartphone strategies and
portfolios by experiencing YoY smartphone shipment declines of 37.2% and 54.6%
respectively.

Smartphone shipments accounted for 40.2% of all handset shipments in Q3 up
from 39.3% in the previous quarter. As the overall handset market shifts
towards a smartphone reality, OEMs will need to consider following Samsung’s
lead in offering a range of smartphone products at ever lower price points to
maintain market share growth. It is becoming clear that Samsung and Apple will
continue to be the masters of the premium smartphone segment “The strain of
rapid growth makes Apple appear to be running out of room at the high end,"
says senior practice director Jeff Orr. "The company's warning of additional
margin pressures with its new device line up make it increasingly difficult
for Apple to move downstream to the rapidly growing low-cost smartphone
market.”

These findings are part of ABI Research’s Mobile Handset Markets Database.

ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

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