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Document Security Systems to Launch Integrated Security Solution at Pack Expo 2012



Document Security Systems to Launch Integrated Security Solution at Pack Expo
                                     2012

The launch introduces the first integrated security solution that transcends
all areas of DSS's operating business and will highlight new iPhone
application functionality.

PR Newswire

ROCHESTER, N.Y., Oct. 25, 2012

ROCHESTER, N.Y., Oct. 25, 2012 /PRNewswire/ -- Document Security Systems, Inc.
(NYSE MKT: DSS; "DSS"), a leading developer and integrator of cloud computing
data security, Radio Frequency Identification (RFID) systems and security
printing technologies that prevent counterfeiting, product diversion and brand
fraud, announced today that it will introduce a newly developed integrated
security solution at the Pack Expo 2012 tradeshow. At Pack Expo—Oct. 28 to 31
at Chicago's McCormick Place—DSS will demonstrate its new product
authentication application for use with Apple iPhone, along with other
highlighted brand-protection features in booth number N-5555.

The integrated solution allows for simple and cost effective authentication
for packaging, documents and credentials. By embedding customizable covert
AuthentiGuard technologies into a product's packaging, brand owners not only
create fast, indisputable product verification, but also counterfeit
deterrence—the covert technology resists duplication on copiers and scanners.

"This integrated solution provides the brand owner with endless variability of
markings and flexibility of integration to assist in their authentication and
diversion prevention efforts," said DSS President Robert Bzdick. "The
accompanying iPhone application reads the target marking and provides
real-time authentication as well as additional information such as origin and
intended destination. It also allows for simultaneous reading of barcodes,
meeting brand owner's serialization requirements. DSS's Digital Solutions
Division can provide any level of integration or customization as desired by
the client."

This DSS solution was designed with the capability to continuously grow,
evolve and adapt to fight the ever shifting gray market and counterfeit
industry. Standard features include: concurrent authentication and reading of
alphanumeric, linear and 2D barcodes, provide GPS tracking information,
integration with cloud based security server or local database and reporting
of results via a response messaging system.

"I am very excited about introducing this application and integrated solution,
as it is our first offering which demonstrates the value of blending the
talent of our digital division with our traditional print based technologies
and operations," Mr. Bzdick continued. "Our customers have asked us for
secure, easy and flexible management of their investigations and our new
product authentication application meets those requirements."

For a one-on-one demonstration of this patent pending technology, look for the
DSS Packaging Group at Pack Expo 2012 in booth N-5555 near the brand zone.
Attendee badges compliments of DSS are still available upon request.  Contact
tradeshow@DSSsecure.com for attendee badge information.

About DSS (Document Security Systems, Inc.):

DSS provides counterfeit prevention, RFID tracking and comprehensive brand and
digital information protection solutions to corporations, governments, and
financial institutions around the world.  DSS develops and manufactures secure
printed products such as labels, packaging, ID Cards, RFID Cards and tags and
documents using their AuthentiGuard line of patented optical deterrent and
authentication technologies. The company also provides cloud computing
security services, provides disaster recovery backup, writes custom software
solutions, and integrates track and trace technologies.

For more information on DSS and its subsidiaries, please visit DSSsecure.com. 

DSS is comprised of four operating units:

DSS Plastics Group – Custom RFID and Plastic ID card Solutions (Brisbane, CA)
PH: 415-585-9600

DSS Packaging Group – Commercial and Secure Packaging Manufacturing (Victor,
NY) PH:  585-924-8460

DSS Printing Group – Commercial and Security Printing Manufacturing
(Rochester, NY) PH: 585-341-3100

DSS Digital Group – Cloud Computing Services and Secure Digital/Internet
Documents (Rochester, NY) PH: 585-241-3000

For more information on DSS and its subsidiaries, please visit DSSsecure.com.

Follow Document Security Systems, Inc. on LinkedIn, Facebook, Twitter and
WordPress

For more information:
Investor Relations:
CenturyIR.com
Phone:  212-776-1030

Safe Harbor Statement

The statements contained in this press release that are not purely historical
are forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended and Section 21E of the Securities Exchange
Act of 1934, as amended, and are intended to be covered by the safe harbors
created thereby. These forward-looking statements include, but are not limited
to, statements regarding expectations for future financial performance,
potential sales from new and existing customers, expected benefits from the
Company's cost cutting efforts and/or statements preceded by, followed by or
that include the words "believes," "could," "expects," "anticipates,"
"estimates," "intends," "plans," "projects," "seeks," or similar expressions,
all of which involve uncertainty and risk. Many of these risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the fiscal year ended December 31, 2011 filed with the Securities and Exchange
Commission (the "SEC"), and in any subsequent reports filed with the SEC, all
of which are available at the SEC's website at www.sec.gov. It is possible the
company's future financial performance may differ from expectations due to a
variety of factors including, but not limited to, the risks referred to above,
and changes in economic and business conditions in the world, increased
competitive activity, achieving sales levels to fulfill revenue expectations,
consolidation among its competitors and customers, technology advancements,
unexpected costs and charges, adequate funding for plans, changes in interest
and foreign exchange rates, regulatory and other approvals and failure to
implement all plans, for whatever reason. It is not possible to foresee or
identify all such factors. Any forward-looking statements in this report are
based on current conditions; expected future developments and other factors it
believes are appropriate in the circumstances. Prospective investors are
cautioned that such statements are not a guarantee of future performance and
actual results or developments may differ materially from those projected. The
company makes no commitment to update any forward-looking statement included
herein, or disclose any facts, events or circumstances that may affect the
accuracy of any forward-looking statement.

SOURCE Document Security Systems, Inc.

Website: http://dsssecure.com
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