Samsung Mobile Hosts Interactive Consumer Event to Celebrate the U.S. Sales Start of Galaxy Note® II and Introduction of Galaxy

  Samsung Mobile Hosts Interactive Consumer Event to Celebrate the U.S. Sales
  Start of Galaxy Note® II and Introduction of Galaxy Camera™

Business Wire

NEW YORK -- October 25, 2012

Samsung Telecommunications America, LLC (Samsung Mobile) - the No.1 mobile
phone provider in the United States and a subsidiary of Samsung Electronics
Co., Ltd., the No. 1 smartphone provider worldwide^1 - celebrated the U.S.
launch of the Galaxy Note^® II in New York City at the iconic Skylight at
Moynihan Station with its fans, who received a first-look and chance to
experience the Galaxy Note II and the recently unveiled Galaxy Camera^™.

Samsung Mobile Chief Product Officer, Todd Pendleton, unveiled the next big
things - Samsung Galaxy ...

Samsung Mobile Chief Product Officer, Todd Pendleton, unveiled the next big
things - Samsung Galaxy Note(R) II and Samsung Galaxy Camera(TM) - at a star
studded event in New York City last night. (Photo: Business Wire)

With the original Samsung Galaxy Note launch last year, Samsung defined a new
category - the ultimate combination of a smartphone and tablet. This product,
unlike any other on the market, transformed the way consumers interact and
create on their mobile device. The Galaxy Note II with the revolutionary S
Pen™ is the ultimate device for on-the-go creativity and productivity, helping
people work, multi-task, collaborate and now share.

In keeping with category defining moves, Samsung’s Galaxy Camera uniquely
blends high performance photography with the familiar and intuitive Android™
4.1 Jelly Bean, resulting in a powerful, socially connected photography
experience. As announced previously, the Galaxy Camera will be available from
AT&T in time for the holidays.

“With the launch of the Galaxy Note II and the Galaxy Camera, Samsung is
delivering on its commitment to give consumers new and innovative smartphone
experiences,” said Dale Sohn, president of Samsung Telecommunications America.
“With more than 10 million of the original Galaxy Notes sold globally within 9
months, consumers have demonstrated that they want the best of a smartphone
and a tablet in one device. With all major carriers selling the Galaxy Note
II, we expect it to exceed the success of the original Galaxy Note.”

More than 1,000 Samsung fans were selected from among its 17.5 million plus
Samsung Mobile USA Facebook fans and 3 million Samsung Mobile US Twitter
followers to participate in the exclusive celebration. The evening included an
experiential event and an exclusive performance by artist, Kanye West.

For this exclusive preview event, Samsung provided fans an opportunity to
learn about the product through interactive experiences designed around work,
art, culinary, music and photography to bring the Galaxy Note II’s unique
capabilities to life. Guests were also able to conduct hands-on demos at
stations with celebrity hosts, including:

  *Interior Designer Kelly Wearstler created custom inspiration boards using
    the Galaxy Note II’s redesigned S Pen with interior designer. With the
    Galaxy Note II, users instantly outlined and cropped content on the screen
    into any shape to save, share or post to their own customized design
    portfolio.
  *Chef Alfred Portale of Gotham Bar and Grill and Milk and Honey mixologist
    Sam Ross helped attendees order custom cocktails and desserts from using S
    Beam on the Galaxy Note II. Attendees used the Note II Air View feature to
    hover over a picture gallery of several cocktail and dessert options and
    then used S Beam to place their order.
  *Photographer Tyler Shields captured and customized photos taken by with
    the Galaxy Note II and Galaxy Camera. Attendees posed for their picture
    and were able to choose the best facial expression for each individual in
    the group using the Galaxy Note II’s Best Face camera function.
  *Artist Futura provided a personal touch to the event by curating attendees
    contributions to a unique art piece created during the event. Each
    attendee used the S Pen to contribute to the art piece. Users could even
    handwrite keywords that would then match illustration images through the
    Idea Sketch feature.

Known for several hits such as “Gold Digger” and “Jesus Walks,” West is a
self-made artist rising from the ranks of trendsetting producer to
award-winning artist and acclaimed fashion designer. West’s journey to
becoming the next big thing made him the perfect fit for celebrating Samsung’s
launch of its “next big thing,” the Galaxy Note II.

“This was a celebration for our consumers as much as it was the launch of the
Galaxy Note II and Galaxy Camera. It takes a true innovator and creative force
like Kanye West to celebrate the launch of devices this iconic,” said Todd
Pendleton, Chief Marketing Officer of Samsung Telecommunications America.

The Samsung Galaxy Note II smartphone features a larger screen, redesigned S
Pen and quad-core Exynos™ processor in a thinner and lighter form factor, and
is available now through T-Mobile and Sprint. Verizon Wireless will begin
taking pre-orders for the Galaxy Note II starting today with availability in
the next several weeks. AT&T pre-orders of the Galaxy Note II will also begin
today with in-store and online availability on November 9^th, in time for the
holidays. U.S. Cellular will be available online and in stores throughout the
day on Friday, October 26^th.

To learn more about Samsung Mobile, visit us at
www.facebook.com/samsungmobileusa.

Note to Editors: To access video and b-roll footage of the Galaxy Note II,
please visit http://youtu.be/ruCaAGHb65Y.

For more information on the Samsung Galaxy Note II, and the full range of
accessories and colorful Flip Covers, visit
http://www.samsung.com/us/article/the-next-big-thing-galaxy-note-ii.

For more information on the Samsung Galaxy Camera, visit
http://www.samsung.com/us/article/share-quality-photos-with-galaxy-camera.

^1Samsung Mobile is the No. 1 mobile phone provider in the United States
based upon reported shipment data, according to Strategy Analytics, North
America Handset Vendor Marketshare, Q2 2012. Samsung Electronics Company is
the No. 1 smartphone provider worldwide based upon reported shipment data,
according to Strategy Analytics Global Smartphone Vendor Market Share by
Region: Q2 2012.

Samsung, Galaxy Note, S Pen, Super AMOLED, Exynos and AllShare are all
trademarks of Samsung Electronics Co., Ltd.

Android, Google Now, and other marks are trademarks of Google Inc. Other
company names, product names and marks mentioned herein are property of their
respective owners and may be trademarks or registered trademarks.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets, wireless infrastructure and other telecommunications
products throughout North America. For more information, please visit
www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2011 consolidated sales of US$143.1 billion. Employing approximately 206,000
people in 197 offices across 72 countries, the company operates two separate
organizations to coordinate its nine independent business units: Digital Media
& Communications, comprising Visual Display, Mobile Communications,
Telecommunication Systems, Digital Appliances, IT Solutions, and Digital
Imaging; and Device Solutions, consisting of Memory, System LSI and LED.
Recognized for its industry-leading performance across a range of economic,
environmental and social criteria, Samsung Electronics was named the world’s
most sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit www.samsung.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454258&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454258&lang=en

Contact:

MWW for Samsung Mobile
Brett White, 214-414-3329
bwhite@mww.com
 
Press spacebar to pause and continue. Press esc to stop.