Mobivity Announces Renewed Partnership With Largest Privately Held,
Minority-Owned Spanish-Language Broadcaster in the United States
PHOENIX, AZ -- (Marketwire) -- 10/25/12 -- Mobivity Holdings
Corporation (OTCQB: MFON), an award-winning provider of proprietary
mobile marketing technologies and solutions, announced today that
they are once again partnering with Liberman Broadcasting on their
Estrella TV station. Mobivity will enable viewers to interact with
two reality television shows using their proprietary platform and
patented mobile and IVR marketing technologies.
This will be Mobivity's fifth time powering SMS and IVR capabilities
for Tengo Talento, Mucho Talento and the second time working with Mi
Sueno es Bailar. In each program Mobivity encourages viewer
participation by allowing the audience to decide who should remain in
the reality competition through SMS voting or by calling a toll free
phone number with Mobivity's patented Interactive Voice Response
System, or IVR. The result is a more engaging and interactive program
for everyone involved.
Both shows have demonstrated continued growth in fan participation
over the years. The rates of viewer engagement for Tengo Talento,
Mucho Talento have increased 16% since the previous term. In just one
season of Mi Sueno es Bailar, voting dramatically increased as the
competition went on, culminating with a 360% increase in votes from
the semi-final round to the finals, when the audience chose their
"Liberman Broadcasting has been a great partner to Mobivity. They
have allowed us to be a fundamental part of each program to help
determine the winners of the show by letting fans vote via SMS or
toll free call. We hope our successful partnership continues for
years to come," said Michael Falato, SVP of Sales & Business
Development at Mobivity.
Winter Horton, Chief Operating Officer for Liberman Broadcasting
said, "Mobivity allows us to connect with our fans, which is an
integral part of the show in this day and age when people want to
voice their opinions. We have thus created a great way to involve a
sponsor inside of our shows and Mobivity helps us do that."
Mobivity is an award-winning provider of proprietary mobile marketing
nd the inventor of C4, a unique, enterprise-grade
platform empowering brands to engage mobile consumers across multiple
channels. The only system of its kind, C4 is a cloud-based solution,
which provides broad mobile communications and extensive CRM features
to clients. C4 is integrated with multiple tier-one PSTN/IP carriers
and micropayment processing facilities as well as with carrier
premium SMS billing systems. Mobivity's clients include CNN, Disney,
NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel,
NBCUniversal, numerous professional sports teams, and many others.
For additional information, contact:
Business Development Opportunities:
SVP of Sales & Business Development
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