Blue Cross Blue Shield of Michigan, Blue Care Network Welcome World Series Back to Detroit with LED Light Display of Olde

  Blue Cross Blue Shield of Michigan, Blue Care Network Welcome World Series
           Back to Detroit with LED Light Display of Olde English D

PR Newswire

DETROIT, Oct. 25, 2012

DETROIT, Oct. 25, 2012 /PRNewswire/ --The Detroit Tigers are in the World
Series for the second time in six years, and Blue Cross Blue Shield of
Michigan and Blue Care Network are sending out an especially big tribute in
lights on the Blue Cross Blue Shield headquarters building on Lafayette Avenue
near I-375 in downtown Detroit. The lighting display is visible at dusk.

(Photo: http://photos.prnewswire.com/prnh/20121025/DE00428 )

The lights will form a nine-story-high Olde English D in the windows on the
Lafayette (north) side. A pink ribbon commemorating Breast Cancer Awareness
month adorns the building's south side facing Canada. The "D" has upgraded
lighting fixtures from traditional incandescent bulbs to new LED technology.
The new fixtures reduce energy consumption from 600 watts per fixture down to
25 watts per fixture. The "D" is composed of 39 total fixtures, all made in
Michigan.

According to Michael Schneider, facilities manager for the Blues, the new LED
lights also serve as a cost savings. "In the past, we had to stock each
different color light bulb, and this year, we've installed a cost-effective
way to show the nation we're proud of the D," Schneider said. "The new
technology allows the LED lighting to change colors through a programmed
remote control, saving time while reducing cost."

The Blue Cross headquarters is known to downtown workers and helicopter pilots
for its light displays. For more than 30 years, the building has had a huge
holiday tree in green lights in November and December. The building also has
displayed a red heart in February to support National Heart Month. The classic
Olde English D will remain into November, when it will be replaced with the
all holiday tree display. The 2012 holiday tree will feature updated LED
lights, with the ability to be programmed to flash and fade from each color,
allowing the tree to actually twinkle.

Tiger fans traveling southbound on I-375 might have already seen another
tribute to the team. A billboard along Jefferson Avenue at the foot of I-375
has featured an Olde English D and two words: We Believe. The billboard was
installed Oct. 5 before the division playoffs.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit
corporations and independent licensees of the Blue Cross and Blue Shield
Association. For more information, visit www.bcbsm.com.

SOURCE Blue Cross Blue Shield Blue Care Network of Michigan

Website: http://www.bcbsm.com
Contact: Stephanie Beres, +1-313-549-9884, newsroom@bcbsm.com