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Herradura Updates Its Extra-Anejo Seleccion Suprema Tequila Bottle And Package



Herradura Updates Its Extra-Anejo Seleccion Suprema Tequila Bottle And Package

PR Newswire

LOUISVILLE, Ky., Oct. 25, 2012

LOUISVILLE, Ky., Oct. 25, 2012 /PRNewswire/ -- Casa Herradura announced today
that it refined the primary and secondary packaging for its high-end,
extra-anejo Seleccion Suprema tequila, to reflect the craftsmanship,
exceptional quality and authenticity of the first ever extra-anejo in the
tequila industry. Casa Herradura's expertise in aging tequila is legendary and
has made Herradura one of the finest tequilas in the world.

(Photo: http://photos.prnewswire.com/prnh/20121025/LA00302)

The new package features a beautiful earth-tone box with a bi-fold opening,
bearing the brand's iconic horseshoe on the bottom right panel. The center
interior of the box props and cradles the bottle on a fitted pedestal. Once
opened, the bi-fold panels display the story of this exceptionally smooth
tequila handcrafted using time-honored traditional production methods and aged
for 49 months in American white oak barrels. Although the glass structure
remains unchanged, the bottle's subtle design refinements include a real
copper finish metal die cast horseshoe, a copper neck band, a brand mark
update, and an authenticating strip label signed by Master Distiller, Maria
Teresa Lara.

"The refinements are meant to better reflect the quality and sophistication of
the tequila within and align the packaging with the rest of the Herradura
brand family," said Valdemar Cantu, Herradura's Brand Manager.

The new packaging was designed by Johnny Cardenas, Design Director for
Brown-Forman. The new Seleccion Suprema package will begin shipping this month
and will be available in fine wine and spirits stores by late October.

*High-resolution images of the new package are available upon request.

About Casa Herradura
Casa Herradura is one of Mexico's most historic and renowned tequila
producers. Casa Herradura has been hand harvesting, handcrafting and estate
bottling fine tequilas from the small town of Amatitan, Jalisco since 1870. In
2007, Casa Herradura was acquired by Brown-Forman Corporation of Louisville,
KY.  Brown-Forman is a diversified producer and marketer of fine quality
beverages and alcohol brands.

SOURCE Casa Herradura

Contact: Edith Robles, +1-502-774-6981, edith_robles@b-f.com; or Melissa
Carrion, +1-212-219-0321, carrion@formulatin.com
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