The New York Times Launches App for Windows 8
The Times also Featured in the Bing News App; Times Subscribers Will have Full
Access to Content on Both Apps
NEW YORK -- October 25, 2012
The New York Times (NYTimes.com) has announced the availability of the latest
news and award-winning journalism from The Times, designed and formatted for
an optimal reading experience on Windows 8. The New York Times app will be
available through the Windows Store for Windows 8 starting Friday, October 26.
In addition, The Times will have its own channel within the Bing News app,
which will be pre-installed on all Windows 8 devices, including desktop and
laptop computers, as well as tablets, like the Microsoft Surface tablet.
Both products offer in-app authentication for existing Times subscribers.
Nonsubscribers will have access to the Top News section within the app and
will be able to purchase digital subscriptions for full access.
Subscribers will have access to all of The Times’s content on both apps,
including full articles, videos, photos, slideshows and blogs. The apps
feature tiles, which allow users to pin any of the sections and blogs to
quickly see the latest headlines at a glance. Other new functions include:
*Windows signature panorama display
*Edge swiping for easy navigation
*Cloud incorporation for article access from multiple devices
The availability of Times content via a dedicated Windows Store app and in the
Bing News app is part of The Times’s NYT Everywhere strategy, which is
designed to offer Times content to subscribers and non-subscribers on a wide
range of platforms.
Denise Warren, general manager, NYTimes.com and senior vice president and
chief advertising officer, The New York Times Media Group, said: “The
introduction of these two apps for Windows 8 demonstrates our commitment to
bringing our journalism to our readers on the platform of their choice.
Whether they are on desktop, laptop or tablet, or they are browsing through
the top headlines on the Bing News app, The Times’s journalism will be there
to help readers better understand the world they are living in.
This spectrum of news apps provides a powerful cross-application advertising
sponsorship opportunity that delivers an audience at significant scale in a
trusted New York Times environment.”
“The New York Times is universally regarded as a pre-eminent news publication
featuring world-class journalism combined with brilliant photography and
video, and it’s important that this award-winning content is available to
Windows 8 users at launch,” said Brian MacDonald, corporate vice president,
Bing Application Experiences. “We were excited to work with The Times to help
it reimagine a new reading experience for Windows 8. The end result is rich,
immersive and easy-to-navigate content that will delight Windows 8 and New
York Times’s users.”
The New York Times app for Windows 8 and the Bing News app will be available
in the Windows Store beginning October 26. As with other New York Times news
applications, the Top News sections are free. Times subscribers with tablet
access, which includes the Web + Tablet and All Digital Access packages, will
have full access to all content. It is also available to home delivery
subscribers who link their account for digital access.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia news and
information company with 2011 revenues of $2.3 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com, Boston.com and related properties. The Company’s core purpose
is to enhance society by creating, collecting and distributing high-quality
news and information.
The New York Times
Linda Zebian, 212-556-7153
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