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Virtusa Completes Extensive Content Migration for Siemens Industry, Inc., Improving Customer Experience and Enabling Qualified



  Virtusa Completes Extensive Content Migration for Siemens Industry, Inc.,
  Improving Customer Experience and Enabling Qualified Lead Development

  Project Simplifies and Updates Websites, Establishes Content Ownership and
                        Streamlines Content Management

Business Wire

WESTBOROUGH, Mass. -- October 25, 2012

Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a
broad range of information technology services, including IT consulting,
technology implementation and application outsourcing, has completed an
extensive content migration for Siemens Industry, Inc. The 16-month project
significantly improves the customer experience by making it easier to find
information and engage with Siemens across all of its product offerings. The
updated websites can now be used as a true marketing and communications
vehicle, providing detailed insight into customer behavior, enabling qualified
lead development and lead-nurturing campaigns.

The project involved migrating both intranet and internet marketing and
communications collateral for five U.S. divisions of Siemens to a new “Web
Appearance” used by Siemens AG in Germany. Prior to the migration, each
division had its own way of displaying materials, many of the sites featured
outdated, unused pages, and search engine optimization (SEO) was inconsistent
or missing all together.

Post migration, all the marketing communications content now has a consistent
look and feel, providing “One Face, One Voice” to all of Siemens’ collateral.
Virtusa applied consistent SEO to ensure that all the collateral was
accessible to users from all over the globe, accessing the site from different
locations. The migration also eliminated redundant or outdated pages, and
content can now be managed from one central repository, eliminating
duplication of work. The solution also established clear ownership of pages,
content and topics.

“Given the complexity of the project, this is remarkable,” said Oliver
Fleischhut, director of online communications for Siemens Industry, Inc. “We
are very satisfied with the support from the Virtusa team, and their level of
professionalism and dedication was very much appreciated. They consistently
delivered on time and within or above our expectations.”

“This migration has transformed a series of singular websites containing
outdated and sometimes unused content into a powerful vehicle for optimizing
external and internal lead targeting activities,” said Harsha Kumar, senior
vice president, Media, Information Services, Technology and Entertainment
Business Unit at Virtusa. “Virtusa is committed to accelerating business
outcomes for our clients, and this project is an excellent example of how our
services add value and transform existing business assets into tools for
identifying new streams of business revenue.”

The Siemens project was completed on time and on budget. “This project
required us to adhere to established timelines in order to stay on track,”
said Lizri Nagoor, senior client-facing project manager for Virtusa. “We
migrated the content from each division one at a time, so it was critical to
get it right the first time in order to handle the remaining content in the
pipeline.”

The project included migrating approximately 2,000 pages of unstructured
internet content and approximately 1,000 pages of intranet collateral for each
U.S. division. Once the Siemens team created the structure and templates,
Virtusa built the new content management system (CMS) from the ground up. All
of the data was migrated to the new site using Typegate, an XML-based WYSIWYG
editing system.

“We are very satisfied, and we would definitely work with Virtusa again,”
added Fleischhut. “The Virtusa team understood our needs very well, and I
would recommend them without hesitation.”

About Virtusa

Virtusa provides end-to-end information technology (IT) services to Global
2000 companies. These services, which include IT consulting, application
maintenance, development, systems integration and managed services, leverage a
unique Platforming methodology that transforms clients’ businesses through IT
rationalization. Virtusa helps customers accelerate business outcomes by
consolidating, rationalizing and modernizing their core customer-facing
processes into one or more core systems.

Virtusa delivers cost-effective solutions through a global delivery model,
applying advanced methods such as Agile and Accelerated Solution Design to
ensure that its solutions meet the clients’ requirements. As a result, its
clients simultaneously reduce their IT operations cost while increasing their
ability to meet changing business needs.

Founded in 1996 and headquartered in Massachusetts, Virtusa has operations in
North America, Europe and Asia.

© 2011, 2012 Virtusa Corporation. All rights reserved.

Virtusa, Accelerating Business Outcomes, BPM Test Drive and
Productization are registered trademarks of Virtusa Corporation. All other
company and brand names may be trademarks or service marks of their respective
holders.

Contact:

Greenough
Andrea LePain, 617-275-6516
alepain@greenough.biz
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