Nike+ FuelBand Launches in Canada

Measuring Movement to Make Life a Sport 
TORONTO, Oct. 25, 2012 /CNW/ - Nike, Inc. announced today the Nike+ FuelBand 
launch in Canada, an innovative wristband that tracks and measures everyday 
movement to motivate and inspire people to be more active. Athletes at all 
levels of fitness — from the elite to the everyday — now have a way to 
measure progress toward their goals and compare with others: the Nike+ 
FuelBand. Following launches in New York and London, earlier this year, Canada 
is now the third country in the world where activities can be measured through 
a new metric called NikeFuel: the more active Canadians are, the more NikeFuel 
they can earn. NIKE, Inc. Experience Director, Digital Sport, Ricky Engelberg, 
unveiled NIKE+ FuelBand at an event in Toronto attended by a group of Nike 
elite athletes including P.K. Subban, Steven Stamkos, Tessa Bonhomme, Phylicia 
George and Priscilla Lopes-Schliep. 
"The Nike+ FuelBand is a way for Nike to further evolve the exciting 
possibilities of merging the physical and digital worlds," said Engelberg. 
"Nike has always been about inspiring athletes, and the Nike+ FuelBand will 
help motivate them in a simple, fun and intuitive way." 
Designed to be worn throughout the day, the ergonomic, user-friendly Nike+ 
FuelBand uses accelerometry to provide information about different activities 
through movement of the wrist via a LED dot matrix display. Four metrics are 
available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which 
vary based on someone's gender and body type, NikeFuel is a normalized score 
that awards equal points for the same activity regardless of physical makeup. 
Users set a daily goal of how active they want to be, and how much NikeFuel 
they want to achieve. The Nike+ FuelBand displays a series of 20 LED lights 
that go from red-to-green as the user gets closer to their goal. The FuelBand 
syncs with the Nike+ website through a built-in USB, or wirelessly through 
Bluetooth to a free iPhone app, to record activity and track progress every 
day. The app interface also provides encouragement and motivation as goals are 
Stamkos said, "What's great about the idea of NikeFuel and the FuelBand is the 
way it provides real information and numbers to show how much people are doing 
all day, every day. That's what will get people challenging themselves to do 
more and better their own scores. It's a tool to get people more active." 
The Nike+ Fuelband will be available starting October 31(st) at Nike Toronto 
and at Apple stores nationwide and Apple online for a suggested retail price 
of $149 (CDN). 
To use Nike+ FuelBand, the following is needed: 

    --  A Macintosh or PC with built-in USB. Mac OS v 10.4 or later,
        Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
    --  Internet access. Broadband is recommended.
    --  Optional mobile app available in the iTunes App store; for
        updates on compatible mobile devices, visit

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, 
marketer and distributor of authentic athletic footwear, apparel, equipment 
and accessories for a wide variety of sports and fitness activities. Wholly 
owned Nike subsidiaries include Converse Inc., which designs, markets and 
distributes athletic footwear, apparel and accessories; Cole Haan, which 
designs, markets and distributes luxury shoes, handbags, accessories and 
coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) 
brand; and Hurley International LLC, which designs, markets and distributes 
action sports and youth lifestyle footwear, apparel and accessories. For more 
information, visit and follow @Nike.

For more information including imagery and spokesperson interviews,  please 

Erick Bauer APEX Public Relations 416-934-2108

Image with caption: "Nike athletes P.K. Subban, Tessa Bonhomme, Phylicia 
George, Priscilla Lopes-Schliep and Steven Stamkos show off the Nike+ FuelBand 
today in Toronto. After going head-to-head in a series of activities, Subban 
came out on top, earning the most Fuel and a $10,000 donation to his charity 
of choice the P.K. Subban Foundation. The Nike+ FuelBand will be available 
October 31 at Nike Toronto stores, at Apple stores nationwide and Apple online 
for a suggested retail price of $149 (CDN). (CNW Group/Nike Canada Ltd.)". 
Image available at:

Image with caption: "Nike+ FuelBand (CNW Group/Nike Canada Ltd.)". Image 
available at:

SOURCE: Nike Canada Ltd.

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CO: Nike Canada Ltd.
ST: Ontario

-0- Oct/25/2012 21:07 GMT

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