Measuring Movement to Make Life a Sport
TORONTO, Oct. 25, 2012 /CNW/ - Nike, Inc. announced today the Nike+ FuelBand
launch in Canada, an innovative wristband that tracks and measures everyday
movement to motivate and inspire people to be more active. Athletes at all
levels of fitness — from the elite to the everyday — now have a way to
measure progress toward their goals and compare with others: the Nike+
FuelBand. Following launches in New York and London, earlier this year, Canada
is now the third country in the world where activities can be measured through
a new metric called NikeFuel: the more active Canadians are, the more NikeFuel
they can earn. NIKE, Inc. Experience Director, Digital Sport, Ricky Engelberg,
unveiled NIKE+ FuelBand at an event in Toronto attended by a group of Nike
elite athletes including P.K. Subban, Steven Stamkos, Tessa Bonhomme, Phylicia
George and Priscilla Lopes-Schliep.
"The Nike+ FuelBand is a way for Nike to further evolve the exciting
possibilities of merging the physical and digital worlds," said Engelberg.
"Nike has always been about inspiring athletes, and the Nike+ FuelBand will
help motivate them in a simple, fun and intuitive way."
Designed to be worn throughout the day, the ergonomic, user-friendly Nike+
FuelBand uses accelerometry to provide information about different activities
through movement of the wrist via a LED dot matrix display. Four metrics are
available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which
vary based on someone's gender and body type, NikeFuel is a normalized score
that awards equal points for the same activity regardless of physical makeup.
Users set a daily goal of how active they want to be, and how much NikeFuel
they want to achieve. The Nike+ FuelBand displays a series of 20 LED lights
that go from red-to-green as the user gets closer to their goal. The FuelBand
syncs with the Nike+ website through a built-in USB, or wirelessly through
Bluetooth to a free iPhone app, to record activity and track progress every
day. The app interface also provides encouragement and motivation as goals are
Stamkos said, "What's great about the idea of NikeFuel and the FuelBand is the
way it provides real information and numbers to show how much people are doing
all day, every day. That's what will get people challenging themselves to do
more and better their own scores. It's a tool to get people more active."
The Nike+ Fuelband will be available starting October 31(st) at Nike Toronto
and at Apple stores nationwide and Apple online for a suggested retail price
of $149 (CDN).
To use Nike+ FuelBand, the following is needed:
-- A Macintosh or PC with built-in USB. Mac OS v 10.4 or later,
Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
-- Internet access. Broadband is recommended.
-- Optional mobile app available in the iTunes App store; for
updates on compatible mobile devices, visit
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Cole Haan, which
designs, markets and distributes luxury shoes, handbags, accessories and
coats; Umbro Ltd., a leading United Kingdom-based global football (soccer)
brand; and Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikeinc.com and follow @Nike.
For more information including imagery and spokesperson interviews, please
Erick Bauer APEX Public Relations firstname.lastname@example.org 416-934-2108
Image with caption: "Nike athletes P.K. Subban, Tessa Bonhomme, Phylicia
George, Priscilla Lopes-Schliep and Steven Stamkos show off the Nike+ FuelBand
today in Toronto. After going head-to-head in a series of activities, Subban
came out on top, earning the most Fuel and a $10,000 donation to his charity
of choice the P.K. Subban Foundation. The Nike+ FuelBand will be available
October 31 at Nike Toronto stores, at Apple stores nationwide and Apple online
for a suggested retail price of $149 (CDN). (CNW Group/Nike Canada Ltd.)".
Image available at:
Image with caption: "Nike+ FuelBand (CNW Group/Nike Canada Ltd.)". Image
SOURCE: Nike Canada Ltd.
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-0- Oct/25/2012 21:07 GMT
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