Blue Calypso, Inc. Files Patent Infringement Suit against Yelp and IZEA

  Blue Calypso, Inc. Files Patent Infringement Suit against Yelp and IZEA

Business Wire

DALLAS -- October 25, 2012

Blue Calypso, Inc. (OTCBB: BCYP), an innovator in digital word-of-mouth
marketing, announced today that the company has filed a patent infringement
complaint against Yelp Inc. (NYSE: YELP) and IZEA, Inc. (IZEA:OTCQB) for
infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and

Both patents cover the system for peer-to-peer advertising created and
developed by Blue Calypso. Blue Calypso has recently filed similar complaints
against Groupon (NASDAQ:GRPN) and Living Social in an effort to protect the
state-of-the-art digital marketing platform that is at the core of the
company’s business.

“The technology in our patents was developed by Blue Calypso for Blue Calypso
and we have to take legal action when other brands infringe on our
innovations,” said Bill Ogle, CEO of Blue Calypso. “Businesses must offer
something unique in order to thrive. With this case and others like it, we are
simply protecting our proprietary offerings in order to safeguard our

About Blue Calypso, Inc.

Blue Calypso is an innovator in digital word-of-mouth marketing and
advertising. With Blue Calypso’s patented engine, brands can harness the power
of friend-to-friend referrals by empowering their advocates to share brand
content with their unique social graph and rewarding sharing andengagement.
Through robust, real-time analytics, brands can achieve a measurable ROI
against their social media investment, acquire high-value customers and
increase sales.

Forward Looking Statements

Statements in this press release that are not statements of historical or
current fact constitute “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
involve known and unknown risks, uncertainties and other unknown factors that
could cause the actual results of the Company to be materially different from
historical results or from any future results expressed or implied by such
forward-looking statements. In addition to statements which explicitly
describe such risks and uncertainties, readers are urged to consider
statements labeled with the terms “believes,” “belief,” “expects,” “intends,”
“anticipates,” “will,” or “plans” to be uncertain and forward-looking. The
forward-looking statements contained herein are also subject generally to
other risks and uncertainties that are described from time to time in the
Company’s reports filed with the Securities and Exchange Commission.


Investor Relations:
Blue Calypso, Inc.
David Polster - CFO, 972-695-4776, ext. 528
Media Inquiries:
Signal Rock Communications
Monica Rohleder, 847-606-1973
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