Blue Calypso, Inc. Files Patent Infringement Suit against Yelp and IZEA Business Wire DALLAS -- October 25, 2012 Blue Calypso, Inc. (OTCBB: BCYP), an innovator in digital word-of-mouth marketing, announced today that the company has filed a patent infringement complaint against Yelp Inc. (NYSE: YELP) and IZEA, Inc. (IZEA:OTCQB) for infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and 8,155,679. Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. Blue Calypso has recently filed similar complaints against Groupon (NASDAQ:GRPN) and Living Social in an effort to protect the state-of-the-art digital marketing platform that is at the core of the company’s business. “The technology in our patents was developed by Blue Calypso for Blue Calypso and we have to take legal action when other brands infringe on our innovations,” said Bill Ogle, CEO of Blue Calypso. “Businesses must offer something unique in order to thrive. With this case and others like it, we are simply protecting our proprietary offerings in order to safeguard our success.” About Blue Calypso, Inc. Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing andengagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales. Forward Looking Statements Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission. Contact: Investor Relations: Blue Calypso, Inc. David Polster - CFO, 972-695-4776, ext. 528 or Media Inquiries: Signal Rock Communications Monica Rohleder, 847-606-1973
Blue Calypso, Inc. Files Patent Infringement Suit against Yelp and IZEA
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