Cinemark Announces Opening of New 16-Screen All-Digital Movie Theatre in Ventura County, CA

  Cinemark Announces Opening of New 16-Screen All-Digital Movie Theatre in
  Ventura County, CA

  New Multiplex Features Cinemark's NextGen Cinema Design Concept and an XD
                                  Auditorium

Business Wire

PLANO, Texas -- October 25, 2012

Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, will open a new 16-screen, all-digital movie theatre
featuring the new Cinemark NextGen cinema design concept in Oxnard, CA on
Friday, October 26, 2012. The new Century RiverPark 16 and XD located at The
Collections, 2766 Seaglass Way in Oxnard will showcase large, wall-to-wall and
floor-to-ceiling screens, enhanced sound systems, and digital presentation in
every auditorium. The theatre will feature a Cinemark XD: Extreme Digital
Cinema auditorium and eight of the auditoriums will be RealD 3D capable.

Century RiverPark 16 (Photo: Business Wire)

Century RiverPark 16 (Photo: Business Wire)

"This new Century Theatre will be the perfect environment for enjoying the
best Hollywood has to offer,” states Tim Warner, Cinemark's Chief Executive
Officer. "Century has been a part of the Ventura County community for many
years and we are excited to launch this new state-of-the-art NextGen movie
theatre featuring Cinemark XD to our guests."

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark
is taking the cinema entertainment experience to the next level. The new
Cinemark NextGen theatre will offer the latest technology, cutting edge
amenities and customer-preferred options all under one roof. NextGen amenities
will include:

  *State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor
    screens available in all auditoriums
  *4K digital projection powered by Barco projectors; RealD 3D capability
  *Enhanced sound systems that will enable customers to hear the movie as the
    filmmakers intended
  *Cinemark's innovative self-serve concession stand - offering
    freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy
    brands
  *Cinemark XD: Extreme Digital Cinema auditorium

Information about Cinemark XD: Extreme Digital Cinema auditoriums:

Cinemark will be bringing their exclusive large screen format, Cinemark XD:
Extreme Digital Cinema, auditorium to the market. Cinemark XD is a complete
entertainment environment featuring a large wall-to-wall and ceiling-to-floor
screen, plush seating and a custom digital surround sound system featuring the
latest in sound technology. The digital images will be delivered by a Doremi
server and a Barco DLP digital projector, which offers the brightest light
standards in the industry. The XD auditorium will exhibit the newest movies
every week, including 2D and RealD 3D pictures.

Cinemark takes pride in creating the best entertainment experience in the
industry. In order to make movie-going as easy and enjoyable as possible,
Cinemark focuses on offering more choices to their customers. For example, the
new theatre will feature online "Print at Home" ticketing, available at
www.cinemark.com, which will make it easy for patrons to purchase tickets in
advance from the comfort of their home or office. Customers will be able to
bypass lines at the box office and go directly to a kiosk in the theatre
lobby. Also, guests can download and purchase tickets through Cinemark's
mobile applications that are available for iPhone and Android phones. Finally,
to stay connected, customers can sign up online to receive free, weekly
showtime emailers that contain online coupons for discounts at the concession
stand and other weekly special offers.

Several grand opening activities and offers are planned. For both Friday and
Saturday of opening weekend, the first 75 customers each day who purchase a
ticket at the box office will receive a free Cinemark Swag Bag filled with
Cinemark logoed items and movie giveaways. Further details of these offers and
a complete listing of grand opening events, advance ticket purchases and
showtime information can be found at www.cinemark.com.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico
and 11 other Latin American countries as of June 30, 2012. For more
information go to cinemark.com.

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Contact:

Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP, Marketing & Communications
Fax: 972-665-1235
 
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