Kia Motors Readying Five Show-Stopping Justice League-Inspired Rides For 2012 SEMA Show

Kia Motors Readying Five Show-Stopping Justice League-Inspired Rides For 2012
                                  SEMA Show

Kia's One-of-a-Kind Display Brings Iconic Comic Book Super Heroes to Life to
Benefit the "We Can Be Heroes" Giving Campaign

- Legendary artist Jim Lee collaborates with world-renowned builders West
Coast Customs, RIDES magazine and Super Street magazine to create five
larger-than-life vehicles

- Expanding on the popularity of the Batman-inspired Optima presented in New
York, four never-before-seen custom Kia machines to be unveiled under the
lights in Vegas

PR Newswire

LAS VEGAS, Oct. 25, 2012

LAS VEGAS, Oct. 25, 2012 /PRNewswire/ -- Kia Motors America (KMA) and partner
DC Entertainment will arrive in fabulous Las Vegas for next week's 2012
Specialty Equipment Market Association (SEMA) Show with five heroic Justice
League-inspired custom rides, supporting DC Entertainment's "We Can Be Heroes"
giving campaign to fight against the ongoing hunger crisis in the Horn of
Africa. The five vehicles, which include the Batman-inspired Optima unveiled
recently in New York City, are a direct result of the vision and artwork of
legendary comic-book artist, DC Entertainment co-publisher and self-proclaimed
car guy Jim Lee and Kia's collaborations with West Coast Customs (WCC), RIDES
magazine and Super Street magazine. In addition to the custom cars, visitors
to Kia's SEMA display will release their inner super hero as they take in the
Justice League comic book artwork and life-size characters throughout the
booth. Kia's press conference will take place on Tuesday, Oct. 30 at 9:00
a.m. at the Kia booth located in North Hall (#10809).


"The SEMA Show is the epicenter for vehicle customization, and there's no
better occasion to showcase the results of our banding together with DC
Entertainment and some of the best custom car builders in the industry while
bringing attention to the 'We Can Be Heroes' giving campaign," said Michael
Sprague, executive vice president, marketing & communications, KMA. "Each Kia
vehicle exudes a specific attribute to match its super hero counterpart, and
just like the Justice League, we're fighting for a great cause."

"DC Entertainment is pleased to join forces with Kia to bring the Justice
League to life in an entirely new way at SEMA, while also raising awareness
and funds for the 'We Can Be Heroes' giving campaign," stated Amit Desai, SVP
of franchise management, DC Entertainment. "We're excited for fans to see the
unique, custom designed cars inspired by iconic Justice League Super Heroes
like Green Lantern, Aquaman, Cyborg and The Flash – each demonstrating unique
abilities and strengths, while presented together as a powerful team fighting
the hunger crisis in the Horn of Africa."

KMA and world-famous West Coast Customs collaborated for the second year in a
row to create two of the Justice League-inspired vehicles: The Flash-inspired
Forte Koup and the Aquaman-inspired Rio 5-door. In addition to the
Batman-inspired Optima, RIDES magazine also built the Cyborg-inspired Forte
5-door, and Super Street magazine was responsible for creating the Green
Lantern-inspired Soul. Stay tuned for more details once the silks are pulled
on these incredible machines on Tuesday, Oct. 30 at 9 a.m., PT.

The partnership between KMA and DC Entertainment was conceived to benefit "We
Can Be Heroes" (, a giving campaign, dedicated to
helping fight hunger in the Horn of Africa and inspired by the heroism of the
iconic Justice League characters. "We Can Be Heroes" encourages everyday
people to join the fight by getting involved and donating to bring help and
hope to the people most affected by the hunger crisis. Each vehicle will
feature a customized piece of Jim Lee's specially-designed artwork to be
auctioned at the conclusion of the program with all net proceeds going to the
"We Can Be Heroes" program. The Kia-DC Entertainment partnership includes
seven vehicles inspired by the individual super hero characters, and will
culminate with a fully-drivable, eighth custom car integrating all seven
members of the Justice League that will be auctioned off to raise money for
the cause. Kia will help to raise awareness for the "We Can Be Heroes" giving
campaign throughout the partnership through customized "We Can Be Heroes"
license plates, signage, collateral materials and in-vehicle video displays.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world. In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes —a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies[1] in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending September 2007 and September 2012 of all U.S. automotive

SOURCE Kia Motors America

Contact: Mike Ofiara, Kia Motors America, +1-949-943-9376,
or Scott Mckee, +1-949-468-4813,
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