Sophisticated Laundry Features Designs to Make Your Life Easier

       Sophisticated Laundry Features Designs to Make Your Life Easier

Survey Finds Most Focus on Features, Function When Buying Appliances

PR Newswire

BENTON HARBOR, Mich., Oct. 25, 2012

BENTON HARBOR, Mich., Oct. 25, 2012 /PRNewswire/ --A recent online survey
conducted by Harris Interactive on behalf of Whirlpool Corporation in May 2012
found that, when purchasing appliances, aside from price, features are what
most buyers are interested in, followed closely by function. The features in
the new Duet® laundry pair are simple enough to use but sophisticated enough
to get the job done – making the laundry process as easy as "ABC."


Always the Right Amount:
Stop worrying about how much detergent to use and let us do the measuring for
you. With Precision Dispense Ultra the washer holds enough detergent for up to
12 loads of laundry in a single filling and will save nearly 10% in HE
detergent costs^1.

Beat the Clock:
Constantly thinking about when it is time to switch the laundry? The Dynamic
Venting Technology® keeps clothes fresh until you are ready to throw them in
the dryer. Even better, the 12-Hour FanFresh® option activates a built-in fan
after the wash cycle is over, tumbling clothes for up to 12 hours – so your
clothes will start drying right in the washer.

Care for Your Clothes:
Thanks to the Adaptive Clean Wash System with Precision Dispense in the
washer, clothes will stay looking newer longer. Even better the dryer will
help preserve the perfect fit with advance Moisture Sensing, which helps
determine when everything is perfectly dry, saving time and energy and helping
to prevent over drying, which leads to shrinking.

Together this new Duet® HE washer and dryer will save consumers over $3,300 in
lifetime water and energy costs^2. The front-load Duet^® washer (model
WFW96HEAW/C) and dryer (model WE/GD96HEAW/C) is available in White and Chrome
Shadow at national retailers with an MSRP starting at $ 1,449.00.

To learn more about Whirlpool brand please visit or our
Facebook page.

This survey was conducted online within the United States by Harris
Interactive on behalf of Whirlpool Corporation from May 21-23, 2012 among
2,212 adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling error can
be calculated. For complete survey methodology, including weighting variables,
please contact

About Whirlpool brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $19 billion in 2011,
68,000 employees, and 65 manufacturing and technology research centers around
the world.Whirlpool brand recognizes that consumers lead busy, active lives
and continues to create solutions that help consumers optimize productivity
and efficiency in the home. In addition to designing appliance solutions based
on consumer insight, Whirlpool is one of Habitat for Humanity's largest
corporate partners, donating a refrigerator and range to every new Habitat for
Humanity home built in North America. For more information on Whirlpool brand
please visit or find us on Facebook at Additional information about the company can be
found at

1.Compared to adding the detergent manually.
2.Compared to pre-2004 traditional top load washers, based on average use,
    using normal cycle, 11-year life.

SOURCE Whirlpool Corporation

Contact: Monica Teague, Whirlpool Corporation, +1-269-923-7405,; Kaitlin Tierney, Peppercom for Whirlpool,
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