Swiss Watchmaker Tissot Announces New Watches As Part of Madison Square Garden Partnership

Swiss Watchmaker Tissot Announces New Watches As Part of Madison Square Garden

First Watches Presented to Knicks' Great Larry Johnson and Rangers Legend Adam
Graves at Unveiling of New Tissot Lobby Clock in Madison Square Garden Box

PR Newswire

NEW YORK, Oct. 25, 2012

NEW YORK, Oct. 25, 2012 /PRNewswire/ --Today, Swiss Watchmaker Tissot
announced the launch of exclusive Madison Square Garden watches, during the
unveiling of Tissot' s new lobby clocks in the Arena Box Office. Longtime
Tissot brand ambassador, Danica Patrick, presented the first watches to
Knicks' great Larry Johnson and Rangers legend, Adam Graves. Two styles of
watches were created, featuring a custom case back. Tissot is the Official
Timepiece of Madison Square Garden.

(Photo: )

"Tissot is excited to continue its partnership with Madison Square Garden and
to be able to give fans a quality Swiss timepiece inspired by The World's Most
Famous Arena," commented Francois Thiebaud, Tissot President. "We are honored
to be part of Phase II of the transformation of The Garden, which now includes
the new Tissot lobby clocks. New Yorkers and visitors can both count on us to
provide the time during home games. We will also provide a countdown to any
tip-off and face-off, on the outdoor marquees."

"Tissot is a valued partner of Madison Square Garden, and we are excited to
have collaborated with them to bring fans an original new watch to help ensure
they are on time to see their favorite teams and events at The Garden," said
Greg Economou, executive vice president of corporate sales and solutions for
MSG Sports.

The Madison Square Garden case backs are presented on two new collections that
were launched at the Basel Fair 2012 – the Tissot PRX Sports Chronograph and
the Tissot T-Touch Classic. Fans will have the choice between four models of
the Tissot PRX Chronograph for $595 - $695 or three variations of the Tissot
T-Touch Classic for $675 - $695.

The new timepieces will be available beginning in mid-December exclusively at
Madison Square Garden, Macy's Herald Square, and online at

About Tissot Swiss Watches

For Tissot, "In touch with your time" is far more than an advertising claim.
This phrase expresses the brand's DNA; its proven dedication to being
perfectly in tune with the technology and tastes of each era. Tissot has been
growing and developing its tradition of innovation since 1853. From the early
days to the present, in its home in Le Locle in the Swiss Jura Mountains,
Tissot has translated craftsmanship and precision into stylish timepieces now
sold in more than 160 countries around the world. Special materials, advanced
functionality and meticulous design detail join forces to create the luxury of
accessibility. Tissot is a member of the Swatch Group, the world's largest
watch producer and distributor of Swiss Watches, as well as official
timekeeper and partner of MotoGP, FIM Superbike, FIBA, AFL and the World
Championships of cycling, fencing and ice hockey. With the latest innovations
in its communication and product, Tissot presents impressive proof of its
signature, "Innovators by Tradition".

About The Madison Square Garden Company

The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features
the presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis. MSG Media
is a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Radio City Rockettes. MSG Entertainment also
presents or hosts other live entertainment events such as concerts, family
shows and special events in the Company's diverse collection of venues. These
venues consist of Madison Square Garden, Radio City Music Hall, The Theater at
Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in
Inglewood, CA, and the Wang Theatre in Boston, MA. More information is
available at

SOURCE Tissot Swiss Watches; Madison Square Garden Company

Contact: MSG: Stacey Escudero, +1-212-465-5902, or Tissot: Iya Bleyman,
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