Barry Callebaut appoints Peter Boone as new Chief Innovation

Barry Callebaut appoints Peter Boone as new Chief Innovation Officer 
ZURICH, SWITZERLAND -- (Marketwire) -- 10/25/12 --  Barry Callebaut
AG / Barry Callebaut appoints Peter Boone as new Chief Innovation
Officer . Processed and transmitted by Thomson Reuters ONE. The issuer
is solely responsible for the content of this announcement. 
New member of the Executive Committee 
* Peter Boone new Chief Innovation Officer (CIO) 
* Boone brings comprehensive Business-to-Consumer and Business-to-Business 
marketing experience as well as knowledge in
innovation/R&D and gourmet 
Barry Callebaut AG, the world's leading manufacturer of cocoa and
chocolate products, announced today it has appointed
Peter Boone
(born 1970; Dutch national) as the Group's new Chief Innovation
Officer (CIO) effective December 3, 2012. In his function, Mr. Boone
will be a member of the Executive Committee (ExCo) of the company. He
will report directly
to the CEO of Barry Callebaut, Juergen
Juergen Steinemann, CEO of Barry Callebaut, said: "I am happy Peter
is joining
us. He brings a best-in-class strategic marketing
background in B-to-C business,
and combines this with extensive
experience also in B-to-B, innovation and gourmet areas. All this
fits well with the Chief Innovation Officer's role." 
Since November 2010, Peter Boone worked as Vice President Marketing
and was a member of the regional executive board of
Unilever. In his function as Chief Marketing Officer (CMO), he was
responsible for the marketing of all brands in all categories in
Australia and New Zealand. 
Peter Boone started his career at the Information Services division
of ITT Corp., where he worked in various marketing roles. In 1996, he
joined Unilever
as a Strategy Analyst at the Head Office in Rotterdam
(The Netherlands). Following this, he worked as marketing and new
venture director on two of Unilever's foods brands in the Netherlands
before becoming Vice President Marketing & Sales Latin America Foods
Solutions, based in Sao Paulo (Brazil). In this function he was a
member of the Global Innovation Team and gathered comprehensive
working experience in the business-to-business gourmet area. 
Peter Boone brings wide international experience, having lived and
worked in
Europe, Latin America and Australasia, and been responsible
for many markets
across the globe. 
Peter Boone holds a Doctorate in Business Administration (Ph.D.) from
the Erasmus University in Rotterdam (The Netherlands). He is a Dutch
national, married and has three children. 
Photo of Peter Boone available on 
Barry Callebaut ( 
With annual sales of about CHF 4.6 billion (EUR 3.6 billion/USD 5.0
billion) for fiscal year 2010/11, Zurich-based Barry Callebaut is the
world's leading manufacturer of high-quality cocoa and chocolate -
from the cocoa bean to the
finished chocolate product. Barry
Callebaut is present in 27 countries, operates
around 40 production
facilities and employs a diverse and dedicated workforce of about
6,000 people. Barry Callebaut serves the entire food industry
focusing on industrial food manufacturers, artisans and professional
users of chocolate (such as chocolatiers, pastry chefs or bakers),
the latter with its two global
brands Callebaut(R) and Cacao
Barry(R). Barry Callebaut is the global leader in cocoa and chocolate
innovations and provides a comprehensive range of services
in the
fields of product development, processing, training and marketing.
leadership is another important reason why global as well as
local food manufacturers work together with Barry Callebaut. Through
its broad range of
sustainability initiatives and research
activities, the company works with farmers, farmer organizations and
other partners to help ensure future supplies
of cocoa and improve
farmer livelihoods. 
The complete news release can be downloaded from the following
News Release: 
Photo Peter Boone: 
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Source: Barry Callebaut AG via Thomson Reuters ONE 
for investors and financial analysts:
  Evelyn Nassar
  Head of Investor Relations
  Barry Callebaut AG
  Phone: +41 43 204 04 23 
for the media:
Raphael Wermuth
External Communications Manager
Barry Callebaut AG
Phone: +41 43 204 04 58
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