Hitachi Automotive Systems Americas, Inc. to Demonstrate Commitment to Aftermarket Sector at 2012 AAPEX and SEMA Shows

  Hitachi Automotive Systems Americas, Inc. to Demonstrate Commitment to
  Aftermarket Sector at 2012 AAPEX and SEMA Shows

--Company to Showcase How Products Meet Evolving Customer Needs and Celebrity
         Appearance by Team Penske IndyCar Driver Helio Castroneves--

AAPEX 2012 2012 SEMA Show

Business Wire

CYPRESS, Calif. -- October 25, 2012

Hitachi Automotive Systems Americas, Inc., Los Angeles will be showcasing
several new additions to its Aftermarket line at the Automotive Aftermarket
Products Expo (AAPEX), being held at the Sands Expo Center in Las Vegas,
Nevada from October 30 – November 1 at Booth 5069. Clarion’s  new NextGATE
smartphone controller will also be featured. Products produced under the
TOKICO brand can be seen at their booth (#24323) at the Specialty Equipment
Market Association Show (SEMA) which is being held at the Las Vegas Convention
Center during the same time period.

Team Penske IndyCar Driver Helio Castroneves (Photo: Business Wire)

Team Penske IndyCar Driver Helio Castroneves (Photo: Business Wire)

At this year’s show, Hitachi will launch two new product lines, demonstrating
its commitment to the Aftermarket sector and its promise to better serve the
evolving needs of its customers that was articulated in its “Hello Change,
Let’s Innovate” marketing campaign introduced at AAPEX last year.

New products and innovations on display at the Hitachi booth this year
include:

  *Hitachi-branded packaging with English, Spanish and French features for
    products
  *Sensors - new product launch

       *New line of 73 part numbers covering more than 22 million vehicles in
         operation and approximately 650 applications
       *Pressure, revolution, crank and throttle sensors are all included in
         the lineup

  *High Pressure Fuel Pumps – new to the Aftermarket

       *Promote a rise of fuel pressure from startup
       *Reduces current consumption

  *Brake pads and steering rack and pinion products that will be available
    for purchase in 2013.
  *Newly expanded catalog for North America
  *Catalog for Mexico

At the booth, visitors will also be able to spend time at a newly created
information station where they can view product offerings via an iPad*
application, “like” the company’s Facebook page, and provide feedback. Fred
Pakshir, Vice President and General Manager of Hitachi Automotive Systems
Americas, Inc., Los Angeles Office commented, “Hitachi is deeply committed and
excited to have its products available directly to the Aftermarket. We want
our customers to know that they can rely on receiving the same quality
products in this sector that we provide as an Original Product Manufacturer.”

Celebrity Appearance by Helio Castroneves, driver for Team Penske IndyCar

Hitachi will feature a celebrity appearance by Team Penske IndyCar driver
Helio Castroneves, a three-time Indianapolis 500 Champion, 2007 winner of
ABC’s hit television show Dancing with the Stars and recent contender on the
2012 All Stars season.

On October 31, Mr. Castroneves will sign autographs from:

  *10 am – 12 pm at TOKICO Booth #24323 at the Specialty Equipment Market
    Association Show (SEMA) – Las Vegas Convention Center
  *2:30 pm – 4:30 pm at the Hitachi Booth #5069 at the Automotive Aftermarket
    Products Expo (AAPEX) – Sands Expo Center

Finishing fourth in the IndyCar standings this past season, Mr. Castroneves
drove a Chevrolet-powered IndyCar that contained key components manufactured
by Hitachi Automotive Systems, Ltd.

About Hitachi Automotive Systems Americas, Inc.

Hitachi Automotive Systems Americas, Inc., a subsidiary of Hitachi America,
Ltd., manufactures, remanufactures and markets a wide range of automotive
systems including engine management systems, electric power train systems,
drive control systems and car information systems for all major automotive
original equipment manufacturers and aftermarket customers worldwide,
providing leadership within Hitachi Automotive Systems’ global operations as
the regional headquarters in the Americas. The company is headquartered in
Farmington Hills, MI. For more information, please visit
www.hitachi-automotive.us.

About Hitachi America, Ltd.

Hitachi America, Ltd. headquartered in Tarrytown, New York, a subsidiary of
Hitachi, Ltd., and its subsidiary companies offer a broad range of
electronics, power and industrial equipment and services, automotive products
and consumer electronics with operations throughout the Americas. For more
information, visit www.hitachi-america.us. For more information on other
Hitachi Group companies in the United States, please visit www.hitachi.us.

About Hitachi Automotive Systems, Ltd.

Hitachi Automotive Systems, Ltd. is a wholly owned subsidiary of Hitachi,
Ltd., headquartered in Tokyo, Japan. The company is engaged in the
development, manufacture, sales and services of automotive components,
transportation related components, industrial machines and systems, and offers
a wide range of automotive systems including engine management systems,
electric power train systems, drive control systems and car information
systems. For more information, please visit the company’s website at
http://www.hitachi-automotive.co.jp/en/.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi will focus more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, environmental, industrial and transportation systems, and social and
urban systems, as well as the sophisticated materials and key devices that
support them. For more information on Hitachi, please visit the company's
website at http://www.hitachi.com.

*iPad is a registered trademark of Apple, Inc. in the U.S. and other
countries.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454646&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454646&lang=en

Contact:

Hitachi Automotive Systems Americas, Inc.
Taryn Tardio, 310-343-7317
Taryn.Tardio@hitachi-automotive.us
 
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