Living Room Art with Samsung Smart TV and s[edition]

             Living Room Art with Samsung Smart TV and s[edition]

  PR Newswire

  LONDON, October 25, 2012

LONDON, October 25, 2012 /PRNewswire/ --

         Samsung turns living rooms into art galleries with new App 

Samsung Electronics, today unveils a first look at the s[edition] App onto
Samsung Smart TV. The new premium App, which will be exclusively showcased
this week at WIRED 2012, will create an exciting artistic display for WIRED
delegates as they explore the exhibition zone and see works from some of the
world's most acclaimed contemporary artists via Samsung's 75-inch ES9000 LED
Smart TV.

 (Logo: http://photos.prnewswire.com/prnh/20121025/572662 )

Including unique and exciting works of art from artists including Damien
Hirst, Tracey Emin and Shepard Fairey, the s[edition] App provides Samsung
Smart TV owners with the chance to buy, collect and display limited edition
art for the home. Prices for a work of art range between £5 and £1000 and come
complete with a certificate of authenticity.

What's more, the unrivalled picture quality of Samsung's Smart TVs enhances
the artwork with the Micro Dimming Ultimate and Precision Black technology
available on the latest Smart TVs in the range delivering richer, more
optimised colour and detail. The higher contrast ratios, deeper black levels
and increased brightness also help bring to life the colours within the art.

Samsung's One Design philosophy that is used throughout its Smart TV range
perfectly complements s[edition] with the TV range now more stylish than ever
before, it is the perfect frame for eye catching works of art. The slim bezel
of the Samsung Smart TV range will also allow art lovers to showcase their art
with a 'barely there' frame allowing the art to take centre stage in their
home.

"The launch of s[edition] on to Samsung Smart TV opens up the world of art to
the public, allowing people to view their favourite pieces of art in the
comfort of their own home. The beauty of the images they choose will be
intensified through the picture quality of the Samsung Smart TV range,
creating an incredibly impactful visual experience for viewers." said Lali
Parikh, Strategic Content Manager, CE, Samsung Electronics UK.

"The new App from s[edition] offers contemporary art lovers the opportunity to
enjoy art from some of the world's leading artists at affordable prices. It's
an easy way to collect contemporary art that can be enjoyed on screens at home
and on the move. Via the s[edition] App you can browse a catalogue of unique
art, listen to exclusive artist interviews and build a digital collection of
limited edition works," said Robert Norton, CEO, s[edition].

The s[edition] TV App will join a growing collection of Apps available on
Samsung Smart TVs including ITV Player, BBC iPlayer, Rightmove, Muzu.tv,
Facebook and Twitter giving viewers a huge choice of content and entertainment
through their television. 'Samsung Apps' is the first and biggest App store
available for TVs, with over 20 million Apps already downloaded worldwide,
proof that consumers are rapidly embracing the Smart TV format. 

The App will be available on Samsung 2012 Smart Interaction enabled models.
Samsung's unrivalled picture quality and premium design provides viewers with
a truly artistic experience for the living room.

Notes to Editors:

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2011 consolidated sales of US$143.1 billion. Employing approximately 222,000
people in 205 offices across 71 countries, the company operates two separate
organizations to coordinate its nine independent business units: Digital Media
& Communications, comprising Visual Display, Mobile Communications,
Telecommunication Systems, Digital Appliances, IT Solutions, and Digital
Imaging; and Device Solutions, consisting of Memory, System LSI and LCD.
Recognized for its industry-leading performance across a range of economic,
environmental and social criteria, Samsung Electronics was named the world's
most sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit http://www.samsung.com .

About s[edition]

s[edition] is the leading digital platform for collecting contemporary art,
bringing limited edition art by the world's leading artists to digital devices
and screens. s[edition] offers everyone an easy, enjoyable and social way to
experience collecting, at affordable prices. The s[edition] platform allows
members to follow artists, browse and collect works, send editions as gifts to
friends, and build their own collections. Working directly with artists,
s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey Emin, Jenny
Holzer, Yoko Ono , Elmgreen & Dragset, Christian Boltanski , Bill Viola and
Lawrence Weiner among others.

http://www.seditionart.com

Contact: CONTACT: SAMSUNG UK Press Office , The Red Consultancy , Tel:
+44(0)207-025-6620, Email: samsungteam@redconsultancy.com ; Kedesh Mather,
SAMSUNG UK, Tel: +44(0)7918-765969, Email: kedesh.mather@partner.samsung.com