Samsung Grows NX System; Unveils Two Lightweight NX Lenses at PhotoPlus International Conference + Expo

  Samsung Grows NX System; Unveils Two Lightweight NX Lenses at PhotoPlus
  International Conference + Expo

          New ultra-wide zoom and mid-telephoto prime lenses capture
 professional-quality images and join the growing NX Family of Compact System
                       Cameras, Lenses and Accessories

PhotoPlus Expo 2012

Business Wire

NEW YORK -- October 25, 2012

Samsung Electronics America Inc., a market leader and award-winning innovator
in consumer electronics, today introduces two new lenses that join Samsung’s
NX system of compact system cameras. Samsung’s new 12-24mm F4-5.6 ED
ultra-wide zoom lens (MSP of $599.99) and the 45mm F1.8 mid-telephoto prime
lens (MSP of $299.99) are on display at the PDN PhotoPlus International
Conference + Expo at the Javits Convention Center in New York City.

The new NX lenses offer the perfect balance of portability and smooth
ease-of-use, giving photographers an easy way to explore their photographic
creativity, while keeping their system equipment light. Also at the PhotoPlus
Expo, Samsung will exhibit its full line of Digital Imaging products,
including SMART cameras and camcorders with built-in Wi-Fi, compact
point-and-shoots, and new durable and stylish memory cards.

“Earlier this year, Samsung introduced the world’s first compact system
cameras with built-in Wi-Fi, and with the addition of the lightweight
ultra-wide zoom lens and mid-telephoto prime lens – Samsung continues its
leadership in imaging innovation,” said Reid Sullivan, Senior Vice President
of Mobile Entertainment. “With a diverse portfolio of 11 lenses, the Samsung
NX system offers a solution for virtually any photographer from beginner to
the most seasoned professional.”

Samsung NX Lens 12-24mm F4-5.6 ED: Thanks to its ultra-wide angle, this lens
can capture dramatic landscapes and easily take shots in confined interior
spaces. At 7.3oz, it also remains compact – perfect for those traveling. The
image quality is heightened by one extra low dispersion glass lens and two
aspherical glass lenses that produce superb sharpness and low chromatic
aberration.

Samsung NX Lens 45mm F1.8: The 4oz mid-telephoto prime lens delivers an
impressive depth of field with background blur, creating stunning portrait
images, complete with beautiful bokeh. The bright F1.8 aperture allows for
fast shooting and performs equally well in bright and low-light environments.
With a fast and quiet Auto Focus, and a solid metal body and metal mount, this
lightweight lens offers ultra-professional performance, design and feel.

Both lenses include Samsung’s i-Function, an intuitive control system which
allows users to easily adjust shutter speed, aperture and ISO settings. The
new lenses are compatible with Samsung’s complete line-up of NX Series
cameras, including the 2012 line of NX SMART Cameras: the NX1000, NX210 and
NX20. For more information on Samsung’s NX Series, visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit www.samsung.com for more information.

Samsung NX Lens 12-24mm F4-5.6 ED Specifications

Focal Length            12 - 24mm (equivalent to 18.5-37mm in 35mm format)
Elements in Groups       10 elements in 8 groups (2 Aspherical lens, 1
                         Extra-low Dispersion lens)
Angle of View            99.0°- 60.7°
Aperture                 F4 - 5.6 (Min. F22), (Number of Blades : 7 , Circular
                         Aperture Diaphragm)
OIS                      No
Minimum Focus Distance   0.24m
Maximum Magnification    Approx.0.14X
i Scene                  Backlight, Landscape, Sunset, Dawn, Beach&Snow, Night
Lens Hood                Yes (Included)
Filter Size              58mm
Mount Type               Samsung NX Mount
Dimension (DxL)          63.5 x 65.5mm
Weight                   208g (without hood)

Samsung NX Lens 45mm F1.8 Specifications

Focal Length            45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups       7 elements in 6 groups
Angle of View            34.7°
Aperture                 F1.8 (Min. F22), (Number of Blades : 9 , Circular
                         Aperture Diaphragm)
OIS                      No
Minimum Focus Distance   0.45m
Maximum Magnification    Approx. 0.13X
i Scene                  Night, Portrait, Beauty shot, Children, Backlight,
                         Sports
Lens Hood                Yes (Included)
Filter Size              43mm
Mount Type               Samsung NX Mount
Dimension (DxL)          62.0 x 44.5mm
Weight                   115g (without hood)

* All functionality, features, specifications and other product information
provided in this document including, but not limited to, the benefits, design,
pricing, components, performance, availability, and capabilities of the
product are subject to change without notice or obligation.

Photos/MultimediaGallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454026&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50454026&lang=en

Contact:

Media:
Frank Filiatrault
Allison+Partners on behalf of:
Samsung Electronics. America, Inc.
(646) 428-0617 / samsungdi@allisonpr.com