American Apparel Opens New Store in Irvine Spectrum Center, First New Store in CA in 3 Years

American Apparel Opens New Store in Irvine Spectrum Center, First New Store in
                                CA in 3 Years

PR Newswire

LOS ANGELES, Oct. 24, 2012

LOS ANGELES, Oct. 24, 2012 /PRNewswire/ -- American Apparel (Amex: APP), the
vertically integrated clothing manufacturer based in downtown Los Angeles, has
announced the opening of a new store in the Irvine Spectrum Center in Orange
County.

The 4,000 square foot location will be the company's third location in Orange
County and first in Irvine proper. It's the first new store American Apparel
has opened in California since 2009.

"As a Southern California based company, we've always had our eye on the
Irvine Spectrum. It's a world-class outdoor mall that's a shopping destination
for all of Orange County. These are our type of customers and we're excited to
be able to serve them with a new location in such a great place," said Marsha
Brady, a creative director for American Apparel.

The store will take full advantage of its large floor plan, featuring two
tiers of window displays and a prominent stage for mannequins above the
fitting rooms. It will be located next to Adidas and close to other clothing
retailers such as Active and Hollister.

"Irvine is a city of families and we'll be carrying our full line here,
including our kids and baby lines. Being right off the 405 and the 5 freeways,
we have access to everyone in the surrounding area and plan on appealing to a
wide variety of customers, from students at UC Irvine to surfers to business
professionals," Brady said.

In addition to Irvine, the company also has stores in Huntington Beach and
Costa Mesa, for a total of 29 locations in Southern California.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of September 30, 2012 American Apparel had approximately 10,000
employees and operated 251 retail stores in 20 countries, including the United
States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium,
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia,
Japan, South Korea and China. American Apparel also operates a global
e-commerce site that serves over 60 countries worldwide at
http://www.americanapparel.net. In addition, American Apparel also operates a
leading wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers.

SOURCE American Apparel

Website: http://www.americanapparel.net
Contact: Marsha Brady, +1-213-488-0226, press@americanapparel.net