Pernod Ricard USA Introduces ODDKA® by Wyborowa Vodka

            Pernod Ricard USA Introduces ODDKA® by Wyborowa Vodka

New Vodka Brand in Five Curiously Odd Flavors Now Available in Pennsylvania

PR Newswire

PURCHASE, N.Y., Oct. 24, 2012

PURCHASE, N.Y., Oct. 24, 2012 /PRNewswire/ --Premium spirits and wine company
Pernod Ricard is launching a new brand of vodka, ODDKA® by Wyborowa. The new
line will initially launch in select U.S. states including Alabama,
Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global
distribution in spring of 2013. ODDKA is available as an original, clear vodka
and in five unconventional flavors, including Apple Pie, Electricity, Fresh
Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire
experimentation and self-expression—and best when served responsibly with

(Photo: )

"The introduction of ODDKA is something we have been looking forward to for
some time," said Daniel Lundberg, global marketing director at The Wyborowa
Company. "The experimental qualities of this new brand allow us to broaden our
footprint in the vodka category and continue to push the industry's flavor
profiles, expanding beyond the sweet and savory into experiential flavors that
provoke curiosity."

Along with the elegant and smooth Original ODDKA (40% alc./vol., 80 proof) the
new Polish vodka is available in Pennsylvania in five sensory-pleasing flavors
(30% alc./vol., 60 proof), in 750 ml for a suggested retail price of $15.99.

  oApple Pie: For when you desperately yearn for the sweet taste of apples
    and cinnamon and can't get one of grandma's apple pies.
  oElectricity: A bolt of lightning in a bottle—but safer; tickling taste
    buds and sparking curiosity everywhere.
  oFresh Cut Grass: Nothing beats this home-mown taste; it's crisp, citrusy,
    sweet and refreshing.
  oSalty Caramel Popcorn: If ODDKA were a movie, this flavor would be a
    caramel comedy with a sea salt subplot and a warm, feel-good ending.
  oWasabi: This tribute to the spicy burn of the sharp Asian condiment will
    satisfy your craving for something fiery.

The voice and inspiration of the ODDKA brand is Wit Oddoski, a virtual
character in the real world. He is a charismatic individualist and curious 2-D
line drawing born in the age of invention and experimentation who marches to
the beat of his own drum. He has made his social debut via Facebook
( and Twitter (, connecting
with consumers and sharing imaginative "oddtail" cocktail recipes.

"ODDKA was created for the individual who seeks brands that are confident,
expressive and challenge the norms, just like they do," said Maxime Kouchnir,
vice president, Pernod Ricard USA. "We are excited about the initial release
of ODDKA in select states and sharing our curious approach with these
individuals and provoking their senses."

To connect fans with the brand's experimental personality, ODDKA has launched
a free "ODDstache" mobile app, available on iTunes. Men and women alike will
be able to grow their very own ODDstache on a mobile photo of their choice. To
mature, the mustaches need tending; growth can be accelerated with grooming,
feeding and by sharing with friends on Facebook—the more "Likes" received, the
more ODD it will grow.

To learn more about ODDKA and Wit's adventures, "Like" ODDKA Vodka on Facebook
or follow Wit on Twitter at @WitOddoski. Brand and bottle images available
upon request.

ODDKA Vodka was created out of experimentation and molecular mixology by the
inventor Wit Oddoski. Developed as a pure, Original vodka and five distinct
flavors, ODDKA is produced in Poland at the Oddoski family factories, which
are owned and operated by The Wyborowa Company, a division of The Absolut
Company within the Pernod Ricard group.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008,
Pernod Ricard completed the acquisition of the iconic ABSOLUT^® Vodka brand
from the V&S Group, and Pernod Ricard USA is now the second-leading company in
the U.S. by sales value.

In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such
prestigious spirits as The Glenlivet^® Single Malt Scotch Whisky, Chivas
Regal^® Scotch Whisky, Jameson^® Irish Whiskey, Seagram's Extra Dry Gin^®,
Beefeater^® Gin, Plymouth™ Gin, Martell^® Cognac, Malibu^®, Kahlua^® Liqueur,
Hiram Walker^® Liqueurs, Pernod^® and Ricard^®; such superior wines as Jacob's
Creek^® and Brancott Estate^®; and such exquisite champagnes and sparkling
wines as Perrier Jouet^® Champagne, G.H. Mumm™ Champagne and Mumm Napa^®
sparkling wines.

The company is based in Purchase, N.Y., and has roughly 1,000 employees across
the country. Pernod Ricard USA urges all adults to consume its products
responsibly and has an active campaign to promote responsible drinking. For
more information on this, please visit:

Morgan Calef
Havas PR North America

SOURCE Pernod Ricard

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