HGTV to Take Over Mall of America Rotunda with a Modern Day, Life-Size “Holiday House”

  HGTV to Take Over Mall of America Rotunda with a Modern Day, Life-Size
  “Holiday House”

 Shoppers Invited to Participate in Daily Activities, Weekend Demonstrations
 with Popular Network Talent and Visits to Special HGTV HOME Pop-Up Showroom

Business Wire

NEW YORK -- October 24, 2012

HGTV will celebrate the holidays with the “HGTV^® Holiday House,” a modern
day, life-size gingerbread house at Mall of America^®, the nation’s largest
retail and entertainment complex, in Bloomington, Minn. For more than five
weeks, from “Black Friday,” Nov. 23, 2012, through New Year’s Day, Jan. 1,
2013, the HGTV Holiday House, located in the Mall’s Rotunda, will offer
shoppers an opportunity to attend free demonstrations, meet and greets, and
autograph sessions featuring popular network talent, including David Bromstad
(HGTV Design Star), Anthony Carrino and John Colaneri (Kitchen Cousins),
Genevieve Gorder (HGTV Design Star), Chris Lambton (Going Yard), Scott
McGillivray (Income Property), Chuck Nice (Home Strange Home), Carter
Oosterhouse (Million Dollar Rooms),  Jonathan Scott and Drew Scott (Property
Brothers), Egypt Sherrod (Property Virgins),  Sabrina Soto (The High Low
Project) and Vern Yip (HGTV Design Star). DIY Network^® stars Nicole Curtis
(Rehab Addict), Matt Muenster (Bath Crashers) and Amy Matthews (Sweat Equity),
along with Sara Peterson, editor-in-chief, HGTV Magazine, also will appear.

“Mall of America has revolutionized the shopping experience for more than 20
years,” said Denise Conroy-Galley, HGTV’s senior vice president of marketing
and creative. “We are excited to deliver a truly unique entertainment
adventure for millions of holiday shoppers with the HGTV Holiday House and the
HGTV^® HOME Pop-Up Showroom.”

During the festivities, fans can join in House Hunters Bingo every Monday
night from 6 p.m. – 8 p.m. CT, take their kids to HGTV-friendly activities
like crafts and coloring on Toddler Tuesdays^®, and play in a cornhole match
each evening from 6 p.m. – 8 p.m. CT on “Mensday” Wednesdays. Shoppers can
also enter various sweepstakes for chances to win cash or gift cards, get
their gifts wrapped at a special station in return for a donation to HGTV and
DIY Network’s philanthropic partner, Rebuilding Together, or catch a
spectacular holiday light show at 1 p.m., 5 p.m. and 8 p.m. CT daily. In
addition, visitors can grab photos in HGTV’s custom holiday photo experience
and pose in front of the HGTV Holiday House or a 44 ft. tall Christmas tree.

“Partnering with HGTV takes the holiday shopping experience to a whole new
level for our guests,” said Maureen Bausch, executive vice president of
business development at Mall of America. “From touring a life-size gingerbread
house to interacting with A-list celebrities and experiencing a holiday light
show, we anticipate this to be the destination this holiday season.”

For the first time, the HGTV^® HOME line, which includes the HGTV HOME
Furniture Collection, HGTV HOME Design Studio at Bassett, HGTV HOME Lighting
by ELK Lighting, HGTV HOME Flooring by Shaw, HGTV HOME by Sherwin-Williams and
HGTV HOME Plant Collection curated by Agricola Management, will be on display
for the public at a special HGTV HOME Pop-Up Showroom, a 2,000 sq. ft. store
located on level 1, south at Mall of America.Opening on Black Friday, the
pop-up showroom will highlight the breadth and diversity of products in the
HGTV HOME  collection -- from paint, flooring and furniture to lighting,
accessories and plants.

Shoppers also may visit the HGTV Holiday House and the HGTV HOME Pop-Up
Showroom to rest and catch episodes of HGTV’s popular shows, such as Love it
or List It, Property Brothers, Home Strange Home and a special live viewing of
the Rose Parade on New Year’s Day.

The HGTV Holiday House and HGTV HOME Pop-Up Showroom at Mall of America will
be open to the public every day from 11 a.m. to 8 p.m. CT (Christmas Eve, New
Year’s Eve and New Year’s Day from 11 a.m. to 5 p.m. CT). For more
information, including daily schedules, please visit www.mallofamerica.com, as
well as the Mall’s Facebook and Twitter, and HGTV’s Facebook and Twitter.

About HGTV

America’s leading home and lifestyle brand, HGTV features a top-rated cable
network that is distributed to more than 98 million U.S. households and the
HGTV website, HGTV.com, the nation’s leading online home-and-garden
destination that attracts an average of four million unique visitors per
month. The brand also includes the HGTV® HOME consumer products line which
showcases exclusive collections of paint, flooring, lighting, furniture,
plants and other home-oriented products, as well as HGTV Magazine, a new home
and lifestyle publication published in partnership with Hearst Magazines.

About Mall of America

Mall of America is the nation’s largest retail and entertainment complex. At
4.2 million square feet, MOA is home to more than 520 world-class shops;
Nickelodeon Universe, the nation’s largest indoor family amusement park; SEA
LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose
Mountain Adventure Golf; Theatres at Mall of America - a 14-screen movie
theater with VIP theatre and more. The Mall opened in August of 1992 and is
located in Bloomington, Minn., just minutes from downtown Minneapolis and St.
Paul. Follow Mall of America on Facebook and Twitter or visit our blog.

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Contact:

HGTV Press Contacts:
Brandii Toby-Leon, 865-560-4280
btoby@scrippsnetworks.com
or
Rogers & Cowan
Sheila Munguia, 212-878-5029
SMunguia@rogersandcowan.com
or
Mall of America Press Contact:
Bridget Jewell, 952-883-8846
bridget.jewell@moa.net
 
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