Siemens’ Newest Hearing Aid Platform Delivers a Natural, Uncompromised Listening Experience

  Siemens’ Newest Hearing Aid Platform Delivers a Natural, Uncompromised
  Listening Experience

New technology is available in the new Ace™, Siemens’ tiniest
receiver-in-the-canal (RIC) hearing aid, Pure®, the fully-featured all-in-one
RIC, the open-fit Siemens Life®, and Aquaris®, the industry’s only digital
waterproof hearing aid.

Business Wire

PISCATAWAY, N.J. -- October 24, 2012

Today, Siemens Hearing Instruments, Inc. unveiled Micon™, the new platform
behind its clinically proven BestSound® Technology and a revolution in
audiological engineering. The new platform enables listening with ease even in
the most challenging situations. This latest technology is available in the
new Ace™ and on the popular Pure®, Aquaris® and Siemens Life™ models. The new
platform supports the objectives of Agenda 2013, a global initiative to
further strengthen the innovative power and competitiveness of the Siemens
Healthcare Sector.

The new Ace, Pure, Siemens Life and Aquaris hearing aids from Siemens. (Photo:
Business Wire)

The new Ace, Pure, Siemens Life and Aquaris hearing aids from Siemens. (Photo:
Business Wire)

The new Micon microprocessor chip is capable of executing 250 million
instructions per second and has twice the processing power of Siemens’
previous technology platform, expanding Siemens’ hearing technology to 48
channels and extending the frequency range to 12,000 Hz. The result is
exceptional sound clarity and listening comfort.

“The Micon platform represents our commitment to continuous improvements and
innovation in hearing aid technology,” said Scott Davis, CEO, Siemens Hearing
Instruments, Inc. “This development is the result of years of audiological
research and delivers the most comprehensive combination of best-in-class
features so wearers will love the natural, clear and comfortable sound right
from the start. This may shorten the adoption curve that is often necessary
for hearing aid wearers, streamlining the process for hearing care

With this foundation, Siemens delivers a comprehensive combination of
industry-leading features. These include:

  *Optimized directional speech enhancement and noise reduction in 48
    channels, for better understanding in challenging environments.
  *Expanded amplification to higher frequencies, up to 12 kHz, for natural
    sound quality and a brilliant listening experience.
  *Faster and smarter feedback cancellation.
  *Advanced frequency compression capabilities so  wearers can hear sounds
    that were previously outside their range of hearing.
  *Continuous “learning” of personal volume preferences with automatic
    amplification adjustments.
  *Automatic recognition of multiple defined hearing situations and
    instinctively adjusts to wearers’ “learned” settings.

“Our innovative portfolio is designed to meet the growing needs of today’s
active and discerning hearing aid wearers,” said Davis. “With easy first-fit,
intelligent devices that ‘learn’ and adjust automatically, and dependable
moisture-resistant and waterproof instruments, professionals gain efficiencies
while driving consumer satisfaction.”

Launched by Siemens Healthcare Sector in November 2011, Agenda 2013 is
atwo-year global initiative to further strengthenthe Healthcare Sector's
innovative power and competitiveness.Specific measures will be implemented in
four fields of action:Innovation, Competitiveness, Regional Footprint, and
People Development.

The Siemens Healthcare Sector is one of the world's largest suppliers to the
healthcare industry and a trendsetter in medical imaging, laboratory
diagnostics, medical information technology and hearing aids. Siemens offers
its customers products and solutions for the entire range of patient care from
a single source – from prevention and early detection to diagnosis, and on to
treatment and aftercare. By optimizing clinical workflows for the most common
diseases, Siemens also makes healthcare faster, better and more
cost-effective. Siemens Healthcare employs some 51,000 employees worldwide and
operates around the world. In fiscal year 2011 (to September 30), the Sector
posted revenue of 12.5 billion euros and profit of around 1.3 billion euros.
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Siemens Healthcare
Media Relations:
Mark Palacio, 610-448-3497
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