Tourico Holidays Expands its Direct Connect Network of Branded Hotels

  Tourico Holidays Expands its Direct Connect Network of Branded Hotels

  Leading travel wholesaler grows its dynamic hotel pricing capabilities and
         makes inventory more accessible for clients around the world

Business Wire

ORLANDO, Fla. -- October 24, 2012

Tourico Holidays, a worldwide travel wholesaler, today announced that is has
expanded its network of Direct Connect hotel partners to over 13 branded
chains covering more than 125 countries. Newly added and expanded partners
such as IHG® (InterContinental Hotels Group), Wyndham Hotel Group and Choice
Hotels International® will now join existing Direct Connect partners,
including Hilton Worldwide, Best Western®, Caesars Entertainment®, Sandals and
more. Since early 2011, Tourico Holidays has added over 20,000 hotel
properties across 5,500 cities worldwide to its Direct Connect inventory, and
the company currently projects to add another 10,000 hotels before the end of

As a result of Tourico Holidays’ aggressive Direct Connect initiative, its
travel distribution clients now have access to real-time pricing and booking
data for branded hotel products around the world. Clients now also have
greater visibility into last-minute availability as well as flash-sale pricing
and other promotions.

The entire Tourico Holidays hotel inventory – including the newest partner
data – can be accessed through the company’s current booking channels,
including and Host-to-Host XML connectivity. Tourico
Holidays can also provide custom distribution solutions for travel technology
companies, including a while-label solution that conveniently hosts its entire
travel inventory.

“These Direct Connect partnerships are meant to supplement Tourico Holidays’
23,000 individual hotel contracts and add even more depth to our destination
offerings,” said Dermot Quigley, EVP of Global Product Development. “The
Direct Connect relationship allows the hotel chain to seamlessly offer dynamic
pricing and inventory while giving the tour operator the benefit of branded
products at the right price.”

“Hilton Worldwide chose Tourico Holidays as its first Direct Connect partner
in the United States because our companies share a common goal: To deliver a
superior e-commerce solution featuring dynamic hotel inventory with real-time
rates and availability to wholesale clients,” said Carol Brock, Director of
Sales, Hilton Worldwide. “The Direct Connect has really evolved over the years
at the request of Tourico Holidays making for an even better global product
offering for the company’s clients.”

About Tourico Holidays

Tourico Holidays, a subsidiary ofTravel Holdings, Inc., is a leading global
travel distribution companythat contracts directly with travel providers,
such as hotel chains, cruise lines, attractions and more. Tourico Holidays
works on a high-volume, wholesale model to broker this inventory to over 4,600
clients in 100 countries using proprietary technology.


Tailwind PR
Jeff Pecor, 802-497-1932
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