Personal Argentina and Amobee Join Forces in Mobile Advertising

       Personal Argentina and Amobee Join Forces in Mobile Advertising

Amobee PULSE for Publishers powers Telecom Argentina's mobile advertising

PR Newswire

BUENOS AIRES, Argentina and REDWOOD CITY, Calif., Oct. 24, 2012

BUENOS AIRES, Argentina and REDWOOD CITY, Calif., Oct. 24, 2012 /PRNewswire/
-- Amobee, the company defining mobile advertising, and Personal Argentina, a
leading mobile operator in Argentina, today announce their partnership to
bring relevant mobile advertising inventory to large advertisers and brands
using Amobee's leading-edge mobile advertising platform, Amobee PULSE for



Amobee PULSE for Publishers is the most comprehensive, configurable and secure
mobile advertising platform and was designed from the ground up to help large
operators and publishers monetize their direct and remnant mobile advertising
inventory. With PULSE for Publishers, Personal Argentina is able to serve the
most relevant and contextual ads and efficiently manage large mobile ad
campaigns. The platform's sophisticated, robust analytics and support for
innovative ad formats, like rich media, enables Personal Argentina to offer
brands the ability to reach consumers with the most engaging, effective mobile

"For Personal Argentina, the Amobee alliance represents a great opportunity to
further strengthen our leadership in the mobile entertainment development and
continues adding value to our services," said Ignacio Nores, Marketing
Director of Personal Argentina.

"We are proud to partner with Personal Argentina to enable them to be a leader
in mobile advertising," said Trevor Healy, CEO of Amobee. "Leading operators
like Personal Argentina are in a unique position to fuel the mobile
advertising market and gain substantial ROI by serving relevant and engaging
mobile ads for large advertisers and brands."

About Personal Argentina

Personal Argentina is thelargest company of mobile communications of
Argentina with more than 18,7 million customers. "Each person is a world" is
the concept that leverages their business strategy and promotesdiversity as a
universal value. Personal Argentina offers services and flexible supplies
thatcome together to harness the experience of mobile connectivity for each
customer, adaptingitself totheir lifestyles. Personal began operations in
1996 and its shareholder is Telecom Argentina S.A.For additional information

About Amobee
[a•mo•bee], the company defining mobile advertising, offers comprehensive,
end-to-end mobile advertising solutions and services for advertisers,
publishers and operators worldwide. Headquartered in Redwood City, California,
with offices in Europe, Asia, Australia, Latin America and throughout the
United States, [a•mo•bee] enables its large customers to run targeted, leading
edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee]
is a division of SingTel's Digital L!fe Group, which is focused on creating
new digital growth engines to delight customers and disrupt adjacent
industries. [a•mo•bee] was declared the winner of the "Mobile Marketing &
Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards,
held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for
its sustained leadership, creativity, innovation and success in mobile
advertising, successfully spearheading growth, adoption and evolution of this
fast-growing industry.


Contact: Jay Kolbe, Spark PR for Amobee, +1-646-499-1059,, or
Patrick Keenan, Litmus PR for Amobee, +65 9628 9525,
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