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BroadSoft Introduces BroadCloud RCS

BroadSoft Introduces BroadCloud RCS 
Addition of Rich Communications Services to BroadCloud Platform
Speeds Time-to-Market, Lowers Deployment Costs for Service Providers 
GAITHERSBURG, MD -- (Marketwire) -- 10/24/12 --   BroadSoft, Inc.
(NASDAQ: BSFT) today announced the addition of Rich Communications
Services (RCS) to its BroadCloud(TM) Software-as-a-Service (SaaS)
platform, providing Mobile Operators with managed service delivery of
converged messaging, presence, media sharing, voice and video
calling. 
RCS and RCS-e (Rich Communications Suite-enhanced) enable
interoperable enriched communication between a broad range of mobile
and other IP devices and networks. With a managed service delivery
model, BroadCloud RCS speeds time-to-market, reduces deployment costs
and integration complexity.  
"Market adoption of RCS solutions have been slowed by high initial
and total costs of ownership, and high complexity that delays
deployment," said Scott Hoffpauir, chief technology officer,
BroadSoft. "BroadCloud RCS significantly reduces risks and costs
associated with a service provider's RCS deployment, so they can go
live quickly with advanced communications services that include
integrated multimedia and messaging solutions."  
BroadCloud RCS may be deployed in either IMS or non-IMS network
environments. For non-IMS networks, BroadSoft provides the required
IMS functionality as an integral part of the managed BroadCloud RCS
solution. This provides the ability to deliver the RCS user
experience quickly and cost effectively, while retaining the
flexibility to migrate to IMS at any time.  
BroadSoft's core communications platform incudes BroadWorks(R),
BroadCloud and BroadTouch(TM), and offers an extensive range of
consumer and business communications applications, including Voice
over LTE (VoLTE), RCS, RCS-e, Unified Communications, conferencing
and collaboration. By providing a cloud-based delivery model for RCS,
BroadSoft extends its Telephony Application Server (TAS)/VoLTE
platform to provide comprehensive IMS application layer support in
global IMS deployments.  
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol, or IP
network. The Company's core communications platform enables the
delivery of a range of enterprise and consumer calling, messaging and
collaboration communication services, including private brand
exchanges, video calling, text messaging and converged mobile and
fixed-line services. 
Media Contacts: 
Brian Lustig
+1-301-775-6203
brian@lustigcommunications.com  
Sarah James
+44 (0) 207 751 4444
sjames@libertycomms.com 
 
 
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