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PR News' Media Relations Conference November 30 at the National Press Club in Washington, D.C.



  PR News' Media Relations Conference November 30 at the National Press Club
  in Washington, D.C.

Business Wire

NEW YORK -- October 24, 2012

PR News’ Media Relations Conference will be held at the National Press Club in
Washington, D.C., on November 30, 2012. The Media Relations Conference will
offer communications professionals the opportunity to learn from thought
leaders who will share the latest best practices in content creation and brand
storytelling, communicating with journalists and bloggers via social media,
measuring the success of media relations initiatives, media training, resource
allocation and more.

More information

The Media Relations Next Practices Conference will include networking
opportunities, breakfast and a luncheon keynote presentation from legal crisis
management expert Lanny J. Davis, who served as President Bill Clinton’s
special counsel (1996-98) and as a member of President George W. Bush’s
Privacy and Civil Liberties Oversight Board (2006-07). Associated Press
business reporter Mark Hamrick will kick off the day with his Wake-Up Call
session on the shifting identities of PR professionals and journalists in the
digital era, and content marketing expert Joe Pulizzi will close out the day
with a keynote presentation on the power of online storytelling and its
ability to reshape your notions of traditional media relations.

Top communications professionals from Hilton Worldwide, Meritus Media,
Verizon, CommCore Consulting, NASCAR, RLM Public Relations, The George
Washington University, JetBlue Airways, Smithsonian National Zoo, Lockheed
Martin, YWCA USA, Verizon and more will lead interactive sessions and will
also offer media relations checklists, case studies and practical media
relations and digital PR tips.

Panels Include:

  * The Rules of Media Engagement on Twitter
  * Blogging and Content Creation: The Missing Link in Your Media
    Relationships
  * Measure, Refine, Repeat: How to Use Metrics to Make Your Media Relations
    Efforts More Successful
  * Media Pros Talk Back & PR Pros Listen (and vice versa)
  * Time and Team Management: How to Best Allocate Your Media Relations
    Resources
  * The Drive Toward Integrated Communications: How NASCAR Overhauled its PR
    Program
  * Media Training Do's and Don'ts
  * Transform Your Facebook Page Into a Media Center

In addition, attendees will receive a certificate of attendance and earn four
points toward a PR News Certificate in Social Media.

Secure your seat today, the early bird rate ends November 9, 2012.

The PR News One-Day Boot Camp for Emerging PR Stars will be held the day
before the conference at the same location.

For sponsorship information, contact PR News Senior Vice President & Group
Publisher Diane Schwartz at dschwartz@accessintel.com.

For more information about PR News and related events, books, webinars and
awards programs, visit www.prnewsonline.com. PR News is part of the
Media/Communications Group of Access Intelligence LLC. Sister brands include
min, Folio, CableFAX, Cynopsis, Studio, Dorland Health, Defense Daily,
Chemical Engineering, Aviation Today, Via Satellite and others.

Contact:

PR News
Amy Jefferies
Associate Publisher & Brand Director
301-354-1699
ajefferies@accessintel.com
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