Best Buy And Turtle Beach Rollout New Cutting-edge Tablet-based Interactive
Audio Kiosk Program
Number One Gaming Headset Manufacturer Turtle Beach Redefines Game Audio
In-Store with Leading Retailer
VALHALLA, N.Y., Oct. 24, 2012
VALHALLA, N.Y., Oct. 24, 2012 /PRNewswire/ -- Turtle Beach, pioneer and
market-leader of the gaming headset category, and Best Buy Co., Inc. are
launching a modern, in-store interactive kiosk program that sets a new
standard for consumer electronics retail. Featuring a touch screen tablet and
an Android based application, the customer oriented kiosk will deliver a fully
interactive and educational experience, while giving Best Buy customers access
to sample from Turtle Beach's robust product line-up.
The interactive kiosk began rolling out across 770 Best Buy stores this
September. Best Buy customers who engage with the interactive kiosk will have
the opportunity to access a variety of unique content aimed at educating and
demonstrating the various benefits of Turtle Beach's gaming headsets. It also
offers consumers an interactive guide so they may determine the ideal gaming
headset for their respective needs.
"Best Buy has been a strong partner and we're very excited to launch the
interactive kiosk in stores," said Bob Picunko, Chief Marketing Officer,
Turtle Beach. "The Turtle Beach interactive audio kiosk sets a new standard
for retail displays, and should prove to be a great tool for consumers looking
to purchase a gaming headset."
Through the interactive kiosk's application, customers can access a guided
tour of key features that span across Turtle Beach's headset line-up and gain
a greater understanding of Turtle Beach's most innovative features. Options
from the interactive kiosk main menu include:
oHeadset Catalog: Allows consumers to browse Turtle Beach's product line-up
with brief and comprehensive product summaries.
oSound Experiences: Action, RPG, racing and sports genre specific sound
experience videos within the interactive kiosk application take consumers
on a journey in audio.
oTrailers: Featuring trailers for popular gaming titles, such as Call of
Duty®: Black Ops II and Borderlands 2™, consumers can experience a preview
of their favorite games.
oHeadset Selector: Leads consumers to a recommended product that meets
their platform, price point and technology needs.
oFeatured Headsets: Showcases featured headsets not traditionally part of
product line-up, such as Turtle Beach's exclusive line of officially
licensed Call of Duty®: Black Ops II gaming headsets and its Ear Force
SEVEN series created in collaboration with Major League Gaming.
Through the interactive kiosk tablet, Turtle Beach and Best Buy will be able
to remotely update content within the application to maintain fresh content
for consumer engagement, such as in-store promotions, new products or new
trailers from partners. For instance, since the kiosks' distribution, Turtle
Beach updated the application to include the Borderlands 2™ trailer so that it
was accessible to consumers in alignment with the game's release date.
In its most recent analysis, The NPD Group reported Turtle Beach as the number
one headsets/headphones manufacturer with a 51% market share for 2012 (Jan.
2012 – Aug. 2012) ranked on dollar volume, which is 20% growth year over year.
This is despite the overall video game industry being down 25% (Jan-Aug 2011
vs. Jan-Aug 2012) at retail. NPD also recorded Turtle Beach as the top
third-party video games console accessory manufacturer ranked on dollar volume
for the month of August 2012.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) is a leading multi-channel global retailer and
developer of technology products and services. Every day our employees -
167,000 strong - are committed to helping deliver the technology solutions
that enable easy access to people, knowledge, ideas and fun. We are keenly
aware of our role and impact on the world, and we are committed to developing
and implementing business strategies that bring sustainable technology
solutions to our consumers and communities. For additional information about
Best Buy, visit http://www.investors.bestbuy.com/.
About Turtle Beach
Turtle Beach (www.turtlebeach.com) designs and markets premium audio
peripherals for video game, personal computer, and mobile platforms, including
its acclaimed line of Ear Force gaming headphones and headsets crafted for
Xbox 360 and PS3 game consoles and PC games. Turtle Beach's Ear Force XP400
wireless headset was named IGN's "Best Gaming Hardware" as part of its Best of
CES 2012 Awards.
Turtle Beach, headquartered in Valhalla, New York, is a brand of Voyetra
Turtle Beach, Inc., which has been at the forefront of music and audio
technology for more than three decades and is recognized as a pioneer of
today's PC audio industry.
Turtle Beach and Ear Force are registered trademarks of Voyetra Turtle Beach,
Inc. All other trademarks are property of their respective holders and are
SOURCE Turtle Beach
Contact: Maura White, +1-914-345-2255, firstname.lastname@example.org
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